Title | FAT |
Brand | NHK EDUCATIONAL |
Product / Service | BODYPEDIA |
Category | A08. Media / Entertainment |
1 of 2 Campaign | |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | PARTY Tokyo, JAPAN |
Production 2 | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
HIROKI NAKAMURA | PARTY INC. | EXECUTIVE CREATIVE DIRECTOR |
SHUMPEI MURATA | DENTSU INC. | CREATIVE DIRECTOR |
MINAYO AOKI | DENTSU INC. | COPYWRITER |
KAZUKI SATO | DENTSU INC. | COPYWRITER |
MAI SHIBATANI | DENTSU INC. | ART DIRECTOR |
KAI OE | GEEK PICTURES INC. | DIRECTOR |
MASAHARU HASEBE | GEEK PICTURES INC. | CINEMATOGRAPHER |
SHINICHI KAWAHARA | GEEK PICTURES INC. | GAFFER |
TAKEHIKO MORI | GEEK PICTURES INC. | PRODUCTION DESIGNER |
MASATO SATO | GEEK PICTURES INC. | EXECUTIVE PRODUCER |
MASAAKI NIIYAMA | GEEK PICTURES INC. | FILM PRODUCER |
KYOHEI KANEKO | WINK2 INC. | EDITOR |
SHIGEYORI TOMA | WINK2 INC. | COLORIST |
SHIGEYORI TOMA | WINK2 INC. | FLAME ARTIST |
MANABU TANAKA | WINK2 INC. | POST PRODUCER |
ARIKI GAKUJIN | WINK2 INC. | SOUND DESIGNER |
We created a fictional company called "ORGAN" as a advertiser of these TV commercials, where each function of organs is explained as if it is a product of the company "ORGAN". These ORGAN COMMERCIALS were broadcast during the science educational TV programme for kids, BODYPEDIA. In this "FAT"film, the moment young businessman finishes his meal, he jumps into a diving pool. Reading a super,"Exsicise after eating.", we realise he tried to consume his fat even though he just finished his meal right now.
While Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they are less interested especially in “the human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling with the problem.