FAT

Short List
TitleFAT
BrandNHK EDUCATIONAL
Product / ServiceBODYPEDIA
CategoryA08. Media / Entertainment
1 of 2 Campaign
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production PARTY Tokyo, JAPAN
Production 2 GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
HIROKI NAKAMURA PARTY INC. EXECUTIVE CREATIVE DIRECTOR
SHUMPEI MURATA DENTSU INC. CREATIVE DIRECTOR
MINAYO AOKI DENTSU INC. COPYWRITER
KAZUKI SATO DENTSU INC. COPYWRITER
MAI SHIBATANI DENTSU INC. ART DIRECTOR
KAI OE GEEK PICTURES INC. DIRECTOR
MASAHARU HASEBE GEEK PICTURES INC. CINEMATOGRAPHER
SHINICHI KAWAHARA GEEK PICTURES INC. GAFFER
TAKEHIKO MORI GEEK PICTURES INC. PRODUCTION DESIGNER
MASATO SATO GEEK PICTURES INC. EXECUTIVE PRODUCER
MASAAKI NIIYAMA GEEK PICTURES INC. FILM PRODUCER
KYOHEI KANEKO WINK2 INC. EDITOR
SHIGEYORI TOMA WINK2 INC. COLORIST
SHIGEYORI TOMA WINK2 INC. FLAME ARTIST
MANABU TANAKA WINK2 INC. POST PRODUCER
ARIKI GAKUJIN WINK2 INC. SOUND DESIGNER

Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as a advertiser of these TV commercials, where each function of organs is explained as if it is a product of the company "ORGAN". These ORGAN COMMERCIALS were broadcast during the science educational TV programme for kids, BODYPEDIA. In this "FAT"film, the moment young businessman finishes his meal, he jumps into a diving pool. Reading a super,"Exsicise after eating.", we realise he tried to consume his fat even though he just finished his meal right now.

Cultural/Context information for the jury

While Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they are less interested especially in “the human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling with the problem.