| Title | STUDS |
| Brand | LEVI'S STRAUSS PHILIPPINES, INCORPORATED |
| Product / Service | THE TAILOR SHOP |
| Category | B06. Retail |
| Entrant | GIGIL Taguig, THE PHILIPPINES |
| Idea Creation | GIGIL Taguig, THE PHILIPPINES |
| Production | BRAND NEW MEDIA Taguig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Herbert Hernandez | GIGIL | Chief Creative Officer |
| Badong Abesamis | GIGIL | Chief Creative Officer |
| Raphe Ramirez | GIGIL | Copywriter |
| Jeano Cruz | GIGIL | Senior Copywriter |
| Jaime Yusingbo | GIGIL | Art Director |
| Greggy Gregorio | GIGIL | Content Manager |
| Micco Balana | GIGIL | Account Executive |
| Isabel Prollamante | GIGIL | Head of Accounts |
| Sasa Abella | Freelance | Agency Producer |
| Sig Bernardo | Freelance | Director |
| Tristan Salas | Freelancer | Director Of Photography |
| Sandra Santiago | Brand New Media | Editor |
| Mark Sangalang | Freelancer | Editor |
| Teddy Katigbak | HIT Productions | Musical Scorer |
| Roxanne Sipin | Brand New Media | Executive Producer |
| Kat Costas | Levi's Philippines | Marketing Director |
| Peej Tolentino | Levi's Philippines | Marketing Manager |
| Abby Avecilla | Levi's Philippines | Marketing Manager |
A father looks for a Christmas present for his son. He chances upon The Levi's Tailor Shop, and has a trucker jacket personalized. He gives this to his son, allowing him to express his love for him.
Through the years, young Filipinos' brand love for Levi's has been diminishing. On top of the proliferation of newer retail choices, Levi's is seen as a "Daddy brand"--an old brand that uses the usual and expected American images in its advertising. Because Christmas is celebrated in the Philippines in such a distinctly Filipino way, it was recommended that Levi's innovate: come out with a film that was emotional, and tell a story, for the first time in brand history, that unspools in a distinctly Filipino way.