| Title | ARI |
| Brand | WESTPAC BANKING CORPORATION |
| Product / Service | BANKING |
| Category | A09. Consumer Services / Business to Business |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Media Placement | MEDIA LAB COMMUNICATIONS Sydney, AUSTRALIA |
| PR | MAP AND PAGE Sydney, AUSTRALIA |
| Production | EXIT FILMS Sydney, AUSTRALIA |
| Production 2 | THE BUTCHERY Sydney, AUSTRALIA |
| Production 3 | ALT.VFX Sydney, AUSTRALIA |
| Production 4 | LEVEL TWO MUSIC Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Executive Creative Director |
| Noah Regan | DDB Sydney | Head of Art |
| Matt Chandler | DDB Sydney | Deputy Executive Creative Director |
| Richard Apps | DDB Sydney | Senior Art Director |
| Jeff Galbraith | DDB Sydney | Senior Copywriter |
| Sevda Cemo | DDB Sydney | Head of Integrated Content |
| Andrew Little | DDB Sydney | Chief Executive Officer |
| Priya Patel | DDB Sydney | Managing Director |
| Chiquita King | DDB Sydney | Managing Partner |
| Topher Jones | DDB Sydney | Group Business Director |
| Sarah Gardan | DDB Sydney | Senior Business Director |
| Bianca Cohn | DDB Sydney | Business Manager |
| Dom Hickey | DDB Sydney | Head of Planning |
| James Davis | DDB Sydney | Senior Planner |
| Jenny Melhuish | Westpac Banking Corporation | Head of Brand, Advertising & Media |
| Melanie Portelli | Westpac Banking Corporation | Acting Head of Advertising |
| Shannon Jenkin | Westpac Banking Corporation | Senior Manager, Westpac Advertising |
| Garth Davis | Exit Films | Director |
| Leah Churchill-Brown | Exit Films | Executive Producer |
| Karen Sproul | Exit Films | Producer |
| Germain McMicking | Exit Films | Cinematographer |
| Jack Hutchings | The Butchery | Editor |
| Abigail Sie | Song Zu | Sound Engineer |
| Dave Edwards | ALT VFX | VFX Post Supervisor |
| Adrianna Spanos | ALT VFX | VFX Post Producer |
| Karl Richter | Level Two Music | Music Supervisor |
| Conrad Sewell | Level Two Music | Recording Artist |
| Kirsty McGregor | McGregor Casting | Principal Casting Director |
| Gemma Brown | McGregor Casting | Casting Director |
| Media Lab | Media Lab | Media |
| Map & Page | Map & Page | PR |
This film tells the story of Ari, who recognising that his parents are struggling with their recent separation, does what he can to help. At his mum’s we see him brightening up the house with lights, taking the bins out, protecting her from the sun with a beach umbrella. After a slightly tense handover, Ari goes to spend the weekend with his dad. There he again shows his affection by reading a story to his father. A super explains, “If you’re going through a separation, there’s help.”
This film was part of Westpac bank’s “Help” campaign. We focus on key financial moments which other banks are too afraid to confront, like divorce, an issue impacting over 50,000 Australians every year. Not only did the story break category conventions, it invited people to rethink banking by showing the importance of help in these moments. Working with research partners, we mapped the experience end-to-end, adjusting banker scripts, the language of phone banking, customer letters, even product names. Step-by-step guides and digital content hubs were developed to unpack the complex financial life moments.