Write a short summary of what happens in the film

A heart-warming Ramadan film, "Shirley & Fatima" is the story of two girls whose friendship crosses faith and cultural divides. The story begins when Shirley has a bright idea while her mum prepares her lunch-box and helps her get ready for school. We then take the audience through her daily life at an International School in Indonesia during Ramadan; where we discover the sweet, playful, close friendship she has with her Muslim classmate, Fatima. When the ring bells, Fatima realises her best friend has forgotten her lunch-box. She takes it with her and brings it back to Shirley—only to discover she'd prepared a beautiful, unexpected, surprise for her. The lunch-box is empty. As a sign of solidarity to her best friend—Shirley left her food at home. An invaluable gift, and an inspiring, meaningful message, that shows that friendship and empathy are stronger than any cultural or faith differences.

Cultural/Context information for the jury

Each year, millions of Muslims around the world, fast for 30 days, from sunrise to sunset, to celebrate the spirit of Ramadan. In a world where hate speech and intolerance continue to rise and are increasingly shown in media, we wanted to spread a message of love, empathy and human connection. A much-needed message that invites us to embrace our differences, at a time when so much of our culture is pushing in the other direction. An insightful, meaningful way to celebrate the spirit of Ramadan and create a deeper connection with our customers—one that transcends cultural, social and faith boundaries.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

With Asia's rapid economic growth over the past decades, many cities across the continent have become a hub for expats—creating truly diverse, global cities where people from all kinds of nationalities, backgrounds and cultures interact and live together. One of the most interesting social and cultural interactions, happens during the holy month of Ramadan, a month of unity, togetherness and humanity, where Muslims fast for 30 days from dawn to dusk. We used this insight to tackle a relevant cultural tension and tell a heart-warming story that celebrates the human values of unity and togetherness. A great way for a local brand to take a stand, connect with both locals and expats, and spread a powerful, message—"It’s only when we embrace our differences, that we realise there are more things that unite us."