INTERNATIONAL WOMEN'S DAY 2019 | ADANI GROUP

TitleINTERNATIONAL WOMEN'S DAY 2019 | ADANI GROUP
BrandADANI ENTERPRISES LIMITED
Product / ServiceNOT APPLICABLE
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantVIDEOWALA PRODUCTIONS LLP Ahmedabad, INDIA
Idea Creation VIDEOWALA PRODUCTIONS LLP Ahmedabad, INDIA
Production VIDEOWALA PRODUCTIONS LLP Ahmedabad, INDIA

Credits

Name Company Position
Aayush Patel Videowala Productions LLP Partner
Mit Jani Videowala Productions LLP Partner
Prateek Gupta Videowala Productions LLP Partner
Aayush Patel Videowala Productions LLP Partner
TribhuvanBabu Sadineni Videowala Productions LLP Director Of Photography
Shardul Karandikar Videowala Productions LLP Editor
Parth Gupta Videowala Productions LLP Editor
Mehul Surti Videowala Productions LLP Music

Write a short summary of what happens in the film

The film highlights the unsaid and unspoken imbalance that has plagued almost every household in India. A couple is asked to share their daily routine. Through which the imbalance of the responsibilities and work they share is established for the viewer, as well as the couple themselves. In our society there has been a prolonged protest by women for equal rights. Even though over the years, the scenario has improved. People have become more aware and open minded. We as a society have started to acknowledge women and men as equals. Yet, the remnants of the patriarchal mindset can be seen in our day to day living. These remnants are highlighted in the film and it ends with the UNESCO’s 2019 #BalanceforBetter tagline.

Cultural/Context information for the jury

The viewing context is that although many urban cities boast of equal rights for women and equal opportunity for all, the patriarchy is so deeply ingrained in our minds that not many understand the social imbalance we’ve created knowingly and unknowingly. Even today, there are many tasks like cooking, washing, cleaning etc. that are expected out of a woman, irrespective of her being a home-maker or a working woman.

Links

Video URL