INCHEON, THE CITY OF CONTRASTING CHARMS AND COEXISTENCE

TitleINCHEON, THE CITY OF CONTRASTING CHARMS AND COEXISTENCE
BrandINCHEON METROPOLITAN CITY
Product / ServiceINCHEON METROPOLITAN CITY
CategoryA10. Not-for-profit / Charity / Government
EntrantDIRECTOR MARKET Seoul, SOUTH KOREA
Idea Creation DIRECTOR MARKET Seoul, SOUTH KOREA
Production DIRECTOR MARKET Seoul, SOUTH KOREA

Credits

Name Company Position
In Bong Choi Director Market CEO
Yun Jin Rhee Director Market Creative Director
Seung Soo Lee Director Market Copywriter
John Kim Director Market Producer
Janice Chae Director Market Art Director
Kwang Cheol Shin Director Market PD
Jin Ho Yoo Director Market Manager

Write a short summary of what happens in the film

The campaign shows that it only takes 30 minutes from the prehistoric dolmen to the futuristic building, Tri-bowl. Moreover, it shows that in Incheon, anyone can be a time traveler who can experience the past and future in the shortest span of time. By dynamically switching between past landmarks and futuristic landmarks of Incheon, we wanted to express Incheon as a city where contrasting charms coexist.

Cultural/Context information for the jury

Incheon City is Korea’s main gateway city with Port and International Airport, where dynamic and fearless innovation is always accepted. There are many old landmarks with historical value with the title of the first, as well as new landmarks such as futuristic and cutting-edge international cities. And these altogether create contrasting charms of Incheon.

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