Title | INCHEON, THE CITY OF CONTRASTING CHARMS AND COEXISTENCE |
Brand | INCHEON METROPOLITAN CITY |
Product / Service | INCHEON METROPOLITAN CITY |
Category | A10. Not-for-profit / Charity / Government |
Entrant | DIRECTOR MARKET Seoul, SOUTH KOREA |
Idea Creation | DIRECTOR MARKET Seoul, SOUTH KOREA |
Production | DIRECTOR MARKET Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
In Bong Choi | Director Market | CEO |
Yun Jin Rhee | Director Market | Creative Director |
Seung Soo Lee | Director Market | Copywriter |
John Kim | Director Market | Producer |
Janice Chae | Director Market | Art Director |
Kwang Cheol Shin | Director Market | PD |
Jin Ho Yoo | Director Market | Manager |
The campaign shows that it only takes 30 minutes from the prehistoric dolmen to the futuristic building, Tri-bowl. Moreover, it shows that in Incheon, anyone can be a time traveler who can experience the past and future in the shortest span of time. By dynamically switching between past landmarks and futuristic landmarks of Incheon, we wanted to express Incheon as a city where contrasting charms coexist.
Incheon City is Korea’s main gateway city with Port and International Airport, where dynamic and fearless innovation is always accepted. There are many old landmarks with historical value with the title of the first, as well as new landmarks such as futuristic and cutting-edge international cities. And these altogether create contrasting charms of Incheon.