FIFTY SHADES OF CLAY

Short List
TitleFIFTY SHADES OF CLAY
BrandSB DESIGN SQUARE CO., LTD.
Product / ServiceSB INTERIOR TEAM
CategoryA04. Consumer Durables
EntrantVMLY&R THAILAND Bangkok, THAILAND
Idea Creation VMLY&R THAILAND Bangkok, THAILAND
Production SUNETA HOUSE Bangkok, THAILAND

Credits

Name Company Position
Trong Tantivejakul VMLY&R Thailand Chief Creative Officer
Katesuda Yimcharoen VMLY&R Thailand Associate Creative Director
Santhad Lheamchanchai VMLY&R Thailand Creative Group Head
Panas Jansang VMLY&R Thailand Senior Copywriter
Pattadon Rungsakorn VMLY&R Thailand Copywriter
Pichaiphat Tananont VMLY&R Thailand General Manager
Penrawee Permkitpaisarn VMLY&R Thailand Group Account Director
Ratikorn Khositkosone VMLY&R Thailand Account Manager
Pannapa Donavanik VMLY&R Thailand Producer
Wisawut Nuchpoom VMLY&R Thailand Agency Producer
Puthida Setabrahmana VMLY&R Thailand Strategy Consultant&Executive Assistant
Varaporn Imnoi VMLY&R Thailand Traffic&Cost Controller

Write a short summary of what happens in the film

"Living in the place you wish to live in" is the idea we picked up as the thought of this campaign.We used a scene from Fifty Shades of Grey as a reference for our project and as the source of an online film which compared the scene from Fifty Shades of Grey and the room decorated by SB interior team. It turned out that they looked almost identical but the SB interior room had a better functional purpose that could deliver exactly what the customers desired, highlighting the expertise of our SB interior team.

Links

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