| Title | DOVES |
| Brand | AMART FURNITURE |
| Product / Service | AMART FURNITURE |
| Category | A06. Retail |
| Entrant | VMLY&R Brisbane, AUSTRALIA |
| Idea Creation | VMLY&R Brisbane, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | ARC EDIT Sydney, AUSTRALIA |
| Production 3 | CUTTING EDGE Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | VMLY&R | Chief Creative Officer |
| Brendan Greaney | VMLY&R | Creative |
| Chelsea Parks | VMLY&R | Copywriter |
| Andrew Leftley | VMLY&R | Art Director |
| Fiona Caird | VMLY&R | General Manager Brisbane |
| Lynsey Murtagh | VMLY&R | Account Service |
| Sarah Ferrier | VMLY&R | Broadcast & Content Producer |
| Sheridan Wadelton | VMLYR Melborune | Head of Production |
| Alex Roberts | Finch | Director |
| Catherine Anderson | Finch | Producer |
| Ian McCarroll | Finch | DOP |
| Brett Lunderman | Finch | DOP |
| James Ashbolt | Arc Edit | Offline Editor |
| Quade Biddle | Arc Edit | Online Editor |
| Scott McLean | Arc Edit | Grade |
| Mike Lange | Cutting Edge | Sound Engineer |
A man sits on his new Amart couch in the living room. In the background his wife paints a picture. “How do you like our new couch?” he says to camera proudly. As he talks up the quality of the fabric. He hits the timber frame to show off how solid it is and a single white dove flies out from behind the couch. He continues excitedly talking about all its features and finally the great price. At this point he tells someone behind the couch to, “Release the doves!” Suddenly a flock of 20 white doves fly out from behind the couch - one of them knocks over his wife’s painting. To accompany the celebration, we hear Whoomp There It Is by Tag Team. Our guy delivers the new Amart Furniture tag line, “I Got It At Amart”. An expression of customer pride in the new, improved furniture.
Amart Furniture is an Australian furniture retailer that sells quality furniture at an affordable price.