Title | SK HYNIX_EXPORT EPISODE |
Brand | SK HYNIX |
Product / Service | SEMICONDUCTOR |
Category | A09. Consumer Services / Business to Business |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeremy Craigen | Innocean Worldwide | Chief Creative Officer |
Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
Joonho Park | Innocean Worldwide | Creative Director |
Won Ju | Long Black | Director |
Sungkyu Kim | Innocean Worldwide | Art Director |
Jinwoong Heo | Innocean Worldwide | Copywriter |
Yoonjoo Lee | Innocean Worldwide | Copywriter |
Jaewoo Kim | Innocean Worldwide | Art Director |
Jueun Park | Innocean Worldwide | Art Director |
Hyunkyu Lim | Innocean Worldwide | Account Executive |
SangUn Choi | Innocean Worldwide | Account Executive |
Jongchan Kim | Innocean Worldwide | Account Executive |
Jeonghoon Ahn | Innocean Worldwide | Account Executive |
Jaejoon Ko | Innocean Worldwide | Account Executive |
Sarang Kim | Innocean Worldwide | Account Executive |
This story starts within the special world of the semiconductor; as of semiconductors are graduated from a school, a young semiconductor couple is apart as it is transferred to abroad, and a semiconductor is on the way back to his hometown, which is a semiconductor factory like a fairytale. This story shows where and how the semiconductors are used and how many countries are needed the product to be exported, and how they enjoy Korean Thanksgiving holidays, which is the biggest holiday in South Korea altogether.
In the case of B2B industry advertisements in South Korea, not many people paid attention to it. Since, it tends to start with showing a huge factory and plays solemn music as background music, and the maker’s voice is lodged in it. SK Hynix, the world’s third-largest in semi-conductor industry, is a company that is equivalent to Samsung or Hyundai. SK Hynix had fairly low general public awareness compared to those companies because of the tendency mentioned above. So, we adopted a totally new direction of the brand, which is different from an existing rule for general public advertisement in our advertisement.