SK HYNIX_EXPORT EPISODE

TitleSK HYNIX_EXPORT EPISODE
BrandSK HYNIX
Product / ServiceSEMICONDUCTOR
CategoryA09. Consumer Services / Business to Business
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Jeremy Craigen Innocean Worldwide Chief Creative Officer
Kiyoung Kim Innocean Worldwide Executive Creative Director
Joonho Park Innocean Worldwide Creative Director
Won Ju Long Black Director
Sungkyu Kim Innocean Worldwide Art Director
Jinwoong Heo Innocean Worldwide Copywriter
Yoonjoo Lee Innocean Worldwide Copywriter
Jaewoo Kim Innocean Worldwide Art Director
Jueun Park Innocean Worldwide Art Director
Hyunkyu Lim Innocean Worldwide Account Executive
SangUn Choi Innocean Worldwide Account Executive
Jongchan Kim Innocean Worldwide Account Executive
Jeonghoon Ahn Innocean Worldwide Account Executive
Jaejoon Ko Innocean Worldwide Account Executive
Sarang Kim Innocean Worldwide Account Executive

Write a short summary of what happens in the film

This story starts within the special world of the semiconductor; as of semiconductors are graduated from a school, a young semiconductor couple is apart as it is transferred to abroad, and a semiconductor is on the way back to his hometown, which is a semiconductor factory like a fairytale. This story shows where and how the semiconductors are used and how many countries are needed the product to be exported, and how they enjoy Korean Thanksgiving holidays, which is the biggest holiday in South Korea altogether.

Cultural/Context information for the jury

In the case of B2B industry advertisements in South Korea, not many people paid attention to it. Since, it tends to start with showing a huge factory and plays solemn music as background music, and the maker’s voice is lodged in it. SK Hynix, the world’s third-largest in semi-conductor industry, is a company that is equivalent to Samsung or Hyundai. SK Hynix had fairly low general public awareness compared to those companies because of the tendency mentioned above. So, we adopted a totally new direction of the brand, which is different from an existing rule for general public advertisement in our advertisement.

Links

Video URL