LUNGS

TitleLUNGS
BrandNHK EDUCATIONAL
Product / ServiceBODYPEDIA
CategoryC02. Branded Content & Entertainment Film
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 PARTY Tokyo, JAPAN
Production GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
Hiroki Nakamura PARTY Executive Creative Director / Founder
SHUMPEI MURATA DENTSU Creative Director
Minayo Aoki DENTSU Copywriter
Kazuki Sato DENTSU Copywriter
Mai Shibatani DENTSU Art Director
Kai Oe GEEK PICTURES Director
Masaharu Hasebe GEEK PICTURES Cinematographer
Shinichi Kawahara GEEK PICTURES Gaffer
Takehiko Mori GEEK PICTRES Production Designer
Masato Sato GEEK PICTURES Executive Producer
Masaaki Niiyama GEEK PICTURES Film Producer
Kyohei Kaneko WINK 2 Editor
Shigeyori Toma WINK 2 Colorist / Flame Artist
Manabu Tanaka WINK 2 Post Producer
Gakujin Ariki WINK 2 Sound Designer
Tetsuo Akutsu NHK EDUCATIONAL Client
Takehiro Asai Japan Broadcasting Corporation Client
Tomoyuki Shirakawa NHK EDUCATIONAL Client

Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film, "LUNGS", in the nighttime young girl screams at a thief and her parents come to the living room and scream as well but beautifully harmonise. Her grandmother follows them. Their long breathes and a harmony express the exhaling power of lungs.

Cultural/Context information for the jury

While the Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they have less interest especially in the “human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling the problem.

Links

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