Title | LUNGS |
Brand | NHK EDUCATIONAL |
Product / Service | BODYPEDIA |
Category | C02. Branded Content & Entertainment Film |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | PARTY Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | PARTY | Executive Creative Director / Founder |
SHUMPEI MURATA | DENTSU | Creative Director |
Minayo Aoki | DENTSU | Copywriter |
Kazuki Sato | DENTSU | Copywriter |
Mai Shibatani | DENTSU | Art Director |
Kai Oe | GEEK PICTURES | Director |
Masaharu Hasebe | GEEK PICTURES | Cinematographer |
Shinichi Kawahara | GEEK PICTURES | Gaffer |
Takehiko Mori | GEEK PICTRES | Production Designer |
Masato Sato | GEEK PICTURES | Executive Producer |
Masaaki Niiyama | GEEK PICTURES | Film Producer |
Kyohei Kaneko | WINK 2 | Editor |
Shigeyori Toma | WINK 2 | Colorist / Flame Artist |
Manabu Tanaka | WINK 2 | Post Producer |
Gakujin Ariki | WINK 2 | Sound Designer |
Tetsuo Akutsu | NHK EDUCATIONAL | Client |
Takehiro Asai | Japan Broadcasting Corporation | Client |
Tomoyuki Shirakawa | NHK EDUCATIONAL | Client |
We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film, "LUNGS", in the nighttime young girl screams at a thief and her parents come to the living room and scream as well but beautifully harmonise. Her grandmother follows them. Their long breathes and a harmony express the exhaling power of lungs.
While the Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they have less interest especially in the “human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling the problem.