Title | NO RISKS. NO REWARDS |
Brand | FRANKLIN TEMPLETON |
Product / Service | FRANKLIN TEMPLETON |
Category | B09. Consumer Services / Business to Business |
Entrant | FRANKLIN TEMPLETON Mumbai, INDIA |
Idea Creation | FRANKLIN TEMPLETON Mumbai, INDIA |
Idea Creation 2 | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Media Placement | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
PR | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Production | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Naila Patel | Mirum Digital Private Limited | Executive Creative Director |
Kishor Shembekar | Mirum Digital Private Limited | Creative Director |
Priyanka Chavan | Mirum Digital Private Limited | Sr. Art Director |
Rohan Ian | Mirum Digital Private Limited | Sr. Copywriter |
Karan Vazirani | Mirum Digital Private Limited | Manager - Video Production |
Risk: A powerful story that showcases how well-informed and calculated risks can lead to greater rewards Praveen Teotia, a former marine commando, who was injured in the Taj terror attacks, took up running to prove that he was capable despite his injuries. While there is a risk in running with a damaged lung, Praveen says that the rewards his life has given him are far greater than this risk. This is similar to investing in mutual funds where taking risks can lead to rewards, however, an investor needs to take such risks based on his appetite. Risk is often found complex by the investors and often need charts and complex calculations to inculcate. Instead of going into the nitty-gritty of the concept, the video simplifies it to the core and represents the same through a human story to make them easier to absorb using Marathon as a metaphor as a
Capitalizing on the ever-growing running culture, 'The Marathon of Life' features everyday marathon heroes who go about doing the ordinary in an extraordinary way. The theme of the video is similar to the quality an investor needs to possess for investing in Mutual Funds. It has been creatively done by using 'Marathon' as a metaphor to communicate essential qualities that one needs to become a good investor.