Write a short summary of what happens in the film

Nothing contrasts human fragility with strength better than our scars. We all have them, but each one is personal and tells a story of injury or illness that we overcame. In this commercial we see a number of Australians from various different backgrounds, ages and races. Each is proudly displaying a scar. Some are small and innocuous, others, large and dramatic. A voiceover says... Life, it leaves its mark on us all. We are there when it does. TAL – Insuring this Australian life.

Cultural/Context information for the jury

Life insurance should be something people feel good about owning. But unfortunately, the life insurance category today in Australia is both misunderstood and mistrusted. The ambition was to show the strength and resilience of people who have been through a serious illness, injury or bereavement and demonstrate how Australia’s leading life insurance, TAL will be there to support them back to the very best version they can be, during some of their most difficult times. The TV ad shifted TAL’s frame of reference from ‘life insurance’ to ‘insurance for life’ and broke the category formula of ‘fearmongering’, and impacted the audience by showcasing the humanity of Australians’ scars.