Title | MAHJONG |
Brand | CATHAY PACIFIC AIRWAYS |
Product / Service | RUGBY SEVENS |
Category | B07. Travel / Leisure |
Entrant | LEO BURNETT HONG KONG, HONG KONG SAR |
Idea Creation | LEO BURNETT HONG KONG, HONG KONG SAR |
Name | Company | Position |
---|---|---|
Carol Lam | Leo Burnett HK | President & Chief Creative Officer |
Sonic Choy | Leo Burnett HK | Executive Creative Director |
William Li | Leo Burnett HK | Deputy Executive Creative Director |
Richard Tunbridge | Leo Burnett HK | Group Creative Director & Copywriter |
Jessie Fung | Leo Burnett HK | Associate Creative Director & Copywriter |
Anita Chan | Leo Burnett HK | Agency Producer |
Joyce Mok | Leo Burnett HK | Agency Producer |
Jessica Lim | Leo Burnett HK | Account Director |
Victor Lam | Leo Burnett HK | Account Director |
Nick Kelly | Sweetshop | Director |
Catherine Law | Sweetshop | Producer |
Laura Geagea | Sweetshop | Managing Director & Executive Producer |
Patrick O'Sullivan | Sweetshop | DOP |
Sam Lukins | Sweetshop | Art Director |
Ball Lai | Touches | Editor |
Kwok Choi Chan | Touches | Colourist |
Dilys Tam | Touches | Post Production Executive Producer |
Ken Chan | Click Music | Music Composer |
Eric Lo | Touches | Sound Engineer |
The campaign titled, "Nobody Does Rugby Sevens Like Hong Kong", pays homage to the distinctive cultural textures that make the HK Sevens a unique destination experience. Across three short films, viewers are invited into the locker rooms of rugby players gearing up for the tournament. Surprisingly, rather than banter or physical therapy, the players are found enjoying some of the city's most loved rituals - engaging in an intense game of mahjong, sipping aromatic Iron Buddha tea and snacking on Gai Dan Zai (egg waffles). These light-hearted scenes speak to Cathay Pacific's role in bringing together the spirit of Hong Kong and rugby to the Sevens for both visitors and the broader Hong Kong community, taking the airline's marquee sponsorship to a new creative direction.