MAHJONG

TitleMAHJONG
BrandCATHAY PACIFIC AIRWAYS
Product / ServiceRUGBY SEVENS
CategoryB07. Travel / Leisure
EntrantLEO BURNETT HONG KONG, HONG KONG SAR
Idea Creation LEO BURNETT HONG KONG, HONG KONG SAR

Credits

Name Company Position
Carol Lam Leo Burnett HK President & Chief Creative Officer
Sonic Choy Leo Burnett HK Executive Creative Director
William Li Leo Burnett HK Deputy Executive Creative Director
Richard Tunbridge Leo Burnett HK Group Creative Director & Copywriter
Jessie Fung Leo Burnett HK Associate Creative Director & Copywriter
Anita Chan Leo Burnett HK Agency Producer
Joyce Mok Leo Burnett HK Agency Producer
Jessica Lim Leo Burnett HK Account Director
Victor Lam Leo Burnett HK Account Director
Nick Kelly Sweetshop Director
Catherine Law Sweetshop Producer
Laura Geagea Sweetshop Managing Director & Executive Producer
Patrick O'Sullivan Sweetshop DOP
Sam Lukins Sweetshop Art Director
Ball Lai Touches Editor
Kwok Choi Chan Touches Colourist
Dilys Tam Touches Post Production Executive Producer
Ken Chan Click Music Music Composer
Eric Lo Touches Sound Engineer

Write a short summary of what happens in the film

The campaign titled, "Nobody Does Rugby Sevens Like Hong Kong", pays homage to the distinctive cultural textures that make the HK Sevens a unique destination experience. Across three short films, viewers are invited into the locker rooms of rugby players gearing up for the tournament. Surprisingly, rather than banter or physical therapy, the players are found enjoying some of the city's most loved rituals - engaging in an intense game of mahjong, sipping aromatic Iron Buddha tea and snacking on Gai Dan Zai (egg waffles). These light-hearted scenes speak to Cathay Pacific's role in bringing together the spirit of Hong Kong and rugby to the Sevens for both visitors and the broader Hong Kong community, taking the airline's marquee sponsorship to a new creative direction.

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