Write a short summary of what happens in the film

The film is a juxtaposition of women and what they are today set against what they were a hundred years ago. It questions society and raises a point about who really has been responsible for holding them back. This is demonstrated by a montage of four very powerful female characters who form the context for four very important questions posed by them, starting with that age old statement, WE TAKE A LOT OF TIME TO GET READY These questions are about various societal inequalities that women have been subjected to, especially in India. And they end with the final point, STILL THINK WE TAKE TIME?

Cultural/Context information for the jury

The film was about inequalities that women were subjected to over a period of time. While most of these conversations are resonant with an universal narrative, one of the social injustices posed in the questions is especially relevant for an Indian audience. The question of MARRYING WITHOUT A PRICE TAG alludes to the wretched concept of dowry where the bride's family is expected to cough up a substantial amount of money as well as expensive gifts for the groom's family at the time of marriage.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

There is an oft-heard comment against women that they take a lot of time to get ready. Sometimes in jest and sometimes in all seriousness. We took this insight and threw the question back at society by demonstrating how it's really us that took way way longer to give women an equal world.