GIANT IMPRESSION

TitleGIANT IMPRESSION
BrandSAMSUNG ELECTRONICS
Product / ServiceQLED 8K TV
CategoryA04. Consumer Durables
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production GIANT STEP Seoul, SOUTH KOREA
Production 2 LOVE AND MONEY Seoul, SOUTH KOREA
Production 3 GORILLA SOUND Seoul, SOUTH KOREA

Credits

Name Company Position
Kate Hyewon Oh Cheil Worldwide Chief Creative Officer
Kris Kyoungju Lee Cheil Worldwide Creative Director
Jennifer Hyun Cheil Worldwide Art Director
Jaeshik Seo Cheil Worldwide Copywriter
Daewon Kim Cheil Worldwide Art Director
Kwangtaek Park Cheil Worldwide Copywriter
Yuri Cho Cheil Worldwide Art Director
Wonwha Chung Cheil Worldwide Account Executive
Jiwon Choi Cheil Worldwide Account Director
Jungwoo Lee Cheil Worldwide Account Manager
Seungjun Na Cheil Worldwide Account Manager
Seokyung Lee Cheil Worldwide Account Executive
It Choi Manywork Film Executive Producer
Hanki Goh Love & Money Film Director
Heemin Kim Love & Money Film Assistant Director
Byeongkyu Park Love & Money Film Production PD

Write a short summary of what happens in the film

When consumers watch QLED 8K, they feel overwhelmed by its unprecedented picture quality and detail with 33 million pixels. In this film, we have expressed this overwhelming experience into impactful and metaphorical way by showing breathtaking moments of a man facing with giant animals. With the man’s face that looks so moved in the last scene, we’ve conveyed the big impression of QLED 8K which can deliver incredible reality by transforming flat images into a deeper, more lifelike experience.