Title | GIANT IMPRESSION |
Brand | SAMSUNG ELECTRONICS |
Product / Service | QLED 8K TV |
Category | A04. Consumer Durables |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | GIANT STEP Seoul, SOUTH KOREA |
Production 2 | LOVE AND MONEY Seoul, SOUTH KOREA |
Production 3 | GORILLA SOUND Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kate Hyewon Oh | Cheil Worldwide | Chief Creative Officer |
Kris Kyoungju Lee | Cheil Worldwide | Creative Director |
Jennifer Hyun | Cheil Worldwide | Art Director |
Jaeshik Seo | Cheil Worldwide | Copywriter |
Daewon Kim | Cheil Worldwide | Art Director |
Kwangtaek Park | Cheil Worldwide | Copywriter |
Yuri Cho | Cheil Worldwide | Art Director |
Wonwha Chung | Cheil Worldwide | Account Executive |
Jiwon Choi | Cheil Worldwide | Account Director |
Jungwoo Lee | Cheil Worldwide | Account Manager |
Seungjun Na | Cheil Worldwide | Account Manager |
Seokyung Lee | Cheil Worldwide | Account Executive |
It Choi | Manywork Film | Executive Producer |
Hanki Goh | Love & Money Film | Director |
Heemin Kim | Love & Money Film | Assistant Director |
Byeongkyu Park | Love & Money Film | Production PD |
When consumers watch QLED 8K, they feel overwhelmed by its unprecedented picture quality and detail with 33 million pixels. In this film, we have expressed this overwhelming experience into impactful and metaphorical way by showing breathtaking moments of a man facing with giant animals. With the man’s face that looks so moved in the last scene, we’ve conveyed the big impression of QLED 8K which can deliver incredible reality by transforming flat images into a deeper, more lifelike experience.