BIXBY VOICE FOREVER

Short List
TitleBIXBY VOICE FOREVER
BrandSAMSUNG ELECTRONICS
Product / ServiceBIXBY
CategoryB04. Consumer Durables
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation 2 CHEIL INDIA Gurgaon, INDIA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement 2 CHEIL INDIA Gurgaon, INDIA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR 2 CHEIL INDIA Gurgaon, INDIA
Production CRAZY FEW FILMS Mumbai, INDIA

Credits

Name Company Position
Kate Hyewon Oh Cheil Worldwide EXECUTIVE CREATIVE DIRECTOR
Josh Seokjin Shin Cheil Worldwide Associate Creative Director
Alberto Rodríguez Cheil Worldwide Art Director
Alberto Rodríguez Cheil Worldwide WRITER
Manmeet Singh Cheil India WRITER
Josh Seokjin Shin Cheil Worldwide Associate Creative Director
Dalip Singh Cheil India ART DIRECTOR
Marvin Byung Gon Park Cheil India Account Director
Siddharth Kapoor Cheil India ACCOUND EXECUTIVE
John Park JP Films AGENCY PRODUCER
Anupam Mishra Crazy Few Films DIRECTOR
Urfi Kazmi Crazy Few Films PRODUCER
Viraj Gawas Crazy Few Films PRODUCER
Ayananka Bose Crazy Few Films DOP
Dhruv Ghanekar Crazy Few Films MUSIC SUPERVISOR (DIRECTOR)
Abhiruchi Chand Crazy Few Films WRITER (Lyricist)
Uk Jang? Room121 DIRECTOR
Kyungsic Park Room121 PRODUCER
Sung Yoon Jeong Room121 PRODUCER
Yeon Jeong Joo? Room121 PRODUCER
Songha Lee Freelancer IDEA WRITER

Write a short summary of what happens in the film

In the film, the daughter is seen reading out an essay to her classmates where she describes her beautiful relationship with her mother. As the video continues, the mother is suddenly missing from the picture, but we see that the daughter is still speaking to her and her mother’s voice is still responding. Later, we reveal that she was also reading the essay to mom while in a hospital bed; but the mom can’t answer because she lost her voice due to MND. Finally, we show that before losing her voice, mom recorded it and with the help of Samsung engineers her voice was kept alive forever inside her own personalized Bixby A.I. Voice Assistant, so her daughter Tara can have her Mom around even when her voice is not there.

Cultural/Context information for the jury

The original score of the commercial is sung in Hindi. The lyrics were custom made for the commercial and played a vital part in bringing out the emotions of the Indian audience. Lyrics translated into English: O Mother, O Mother, Whenever I turn back, I always see you standing there for me, Now if I walk or fall, I have got no worries at all, My heart skips a beat, When I don’t see you around, How should I tell you how important you are,I want to hide you away, So that you can never leave, With you beside me, I can sleep easily, O Mother, O Mother, Whenever I turn back I always see you standing there for me, Now if I walk or fall I have got no worries at all. O Mother, O Mother, Whenever I turn back I always see you standing there for me.

Links

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