SUBBING BOYFRIEND

TitleSUBBING BOYFRIEND
BrandSKY TV NEW ZEALAND
Product / ServiceSKY SPORT
CategoryA08. Media / Entertainment
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production SCOUNDREL Sydney, AUSTRALIA
Production 2 BLOCKHEAD VFX Auckland, NEW ZEALAND
Production 3 THE COOPERS Auckland, NEW ZEALAND
Additional Company SKY TELEVISION NEW ZEALAND Wellington, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Regional Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
James Conner DDB Group New Zealand Creative Director
Christie Cooper DDB Group New Zealand Creative Director
Paul Kim DDB Group New Zealand Senior Art Director
Graeme Clarke DDB Group New Zealand Senior Copywriter
Josep Jover DDB Group New Zealand Art Director
Jacob Newton DDB Group New Zealand Copywriter
Chris Willingham DDB Group New Zealand Managing Director
Aaron Hodgson DDB Group New Zealand Senior Business Director
Zofia Wereszczynska DDB Group New Zealand Business Director
Tom Sykes DDB Group New Zealand Planner
Judy Thompson DDB Group New Zealand Executive Producer
Claire Colohan DDB Group New Zealand Senior TV Producer
Adrian Shapiro Scoundrel Executive Producer
Ric Cantor Scoundrel Director
Stu Giles Scoundrel Line Producer
John Toon Scoundrel DOP Lighting Cameraman
Alex O'Shaughnessy Blockhead VFX Editor
Jon Cooper The Coopers Sound Design

Write a short summary of what happens in the film

This ad takes an everyday situation and injects the quirks and quandaries of sport into it to bring a smile to people's faces. This spot depicts a woman coming home to discover her boyfriend slouching on the couch, having failed miserably in his domestic duty to clean up the kitchen. He’s promptly subbed off for a clean, willing, handsome replacement from the bench.

Cultural/Context information for the jury

In sports such as rugby and football, coaches have the ability to sub out players who aren't performing well. In this spot we've given the woman that same ability.