| Title | WEDDING SINBIN |
| Brand | SKY TV NEW ZEALAND |
| Product / Service | SKY SPORT |
| Category | A08. Media / Entertainment |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | SCOUNDREL Sydney, AUSTRALIA |
| Production 2 | BLOCKHEAD VFX Auckland, NEW ZEALAND |
| Production 3 | THE COOPERS Auckland, NEW ZEALAND |
| Additional Company | SKY TELEVISION NEW ZEALAND Wellington, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Regional Chief Creative Officer |
| Gary Steele | DDB Group New Zealand | Executive Creative Director |
| James Conner | DDB Group New Zealand | Creative Director |
| Christie Cooper | DDB Group New Zealand | Creative Director |
| Paul Kim | DDB Group New Zealand | Senior Art Director |
| Graeme Clarke | DDB Group New Zealand | Senior Copywriter |
| Josep Jover | DDB Group New Zealand | Art Director |
| Jacob Newton | DDB Group New Zealand | Copywriter |
| Chris Willingham | DDB Group New Zealand | Managing Director |
| Aaron Hodgson | DDB Group New Zealand | Senior Business Director |
| Zofia Wereszczynska | DDB Group New Zealand | Business Director |
| Tom Sykes | DDB Group New Zealand | Planner |
| Judy Thompson | DDB Group New Zealand | Executive Producer |
| Claire Colohan | DDB Group New Zealand | Senior TV Producer |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Ric Cantor | Scoundrel | Director |
| Stu Giles | Scoundrel | Line Producer |
| John Toon | Scoundrel | DOP Lighting Cameraman |
| Alex O'Shaughnessy | Blockhead VFX | Editor |
| Jon Cooper | The Coopers | Sound Design |
This ad takes an everyday situation and injects the quirks and quandaries of sport into it to bring a smile to people's faces. This spot depicts a woman enjoying a wedding with friends until her husband arrives and ruins everyone’s day by talking too much. After the husband has thoroughly embarrassed himself his wife rectifies the situation by sending him to the sin bin, the perfect place for naughty husband.
In rugby, referees have the ability to send player who have committed a foul off the field and to the sin bin. In this spot, we've given the main character the same ability.