Title | INSULT CADDIE |
Brand | SKY TV NEW ZEALAND |
Product / Service | SKY SPORT |
Category | A08. Media / Entertainment |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | SCOUNDREL Sydney, AUSTRALIA |
Production 2 | BLOCKHEAD VFX Auckland, NEW ZEALAND |
Production 3 | THE COOPERS Auckland, NEW ZEALAND |
Additional Company | SKY TELEVISION NEW ZEALAND Wellington, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Regional Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
James Conner | DDB Group New Zealand | Creative Director |
Christie Cooper | DDB Group New Zealand | Creative Director |
Paul Kim | DDB Group New Zealand | Senior Art Director |
Graeme Clarke | DDB Group New Zealand | Senior Copywriter |
Josep Jover | DDB Group New Zealand | Art Director |
Jacob Newton | DDB Group New Zealand | Copywriter |
Chris Willingham | DDB Group New Zealand | Managing Director |
Aaron Hodgson | DDB Group New Zealand | Senior Business Director |
Zofia Wereszczynska | DDB Group New Zealand | Business Director |
Tom Sykes | DDB Group New Zealand | Planner |
Judy Thompson | DDB Group New Zealand | Executive Producer |
Claire Colohan | DDB Group New Zealand | Senior TV Producer |
Adrian Shapiro | Scoundrel | Executive Producer |
Ric Cantor | Scoundrel | Director |
Stu Giles | Scoundrel | Line Producer |
John Toon | Scoundrel | DOP Lighting Cameraman |
Alex O'Shaughnessy | Blockhead VFX | Editor |
Jon Cooper | The Coopers | Sound Design |
This ad takes an everyday situation and injects the quirks and quandaries of sport into it to bring a smile to people's faces. This spot depicts a golf caddie advising a woman on how to land the best verbal shot on her argumentative partner, after he made a rude remark about her parents. With the help of her caddie she delivers the perfect shot, leaving her partner lost for words and scrambling with his own caddy for a comeback.
In golf the player and caddy work as a team to decide on what shot to play in different situations on the course.