Write a short summary of what happens in the film

Steinlager Tokyo Dry is a beer that combines Steinlager's New Zealand ingredients with Japanese brewing mastery. So, to advertise it, we took an iconic New Zealand song that every Kiwi knows and loves, 'Slice of Heaven' by Dave Dobbyn and Herbs, and remade it in Japan. This film was the outcome, featuring a whole range of Japanese musicians from J-pop singers to Taiko drummers, each of whom put their own spin on the song. The film and song combine New Zealand and Japan to get a fresher take on an old Kiwi classic, just like Steinlager did when they made Tokyo Dry.

Cultural/Context information for the jury

"Slice of Heaven" represented the New Zealand side of Steinlager Tokyo Dry, our classic and iconic yet a little outdated national beer, Steinlager. Slice of Heaven is the song that every Kiwi knows and can sing along to. When it was released in 1986 it even outsold Michael Jackson's 'Beat it' in NZ (and Australia) and has been played at every sports game, wedding, school show, and party ever since. It's our unofficial national anthem, in fact, it's such an important part of NZ culture that many New Zealanders have started petitions to the government to make it our official national anthem. But now, more than 20 years after it first appeared in the charts, 'Slice of Heaven' was considered a bit cliche and old fashioned by many young Kiwis, making it perfectly poised for an update that would make it relevant to a whole new generation of New Zealanders.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

Steinlager is New Zealand's national beer. But they were seeing a worrying trend emerge as Kiwis in their 20s moved away from traditional NZ brands. For these young Kiwis, the classic, iconic Steinlager was a little bit old fashioned and uncool. More and more, young Kiwis were looking overseas for inspiration and rejecting anything that represents 'old New Zealand' as they strive to appear more worldly. It was from this insight that Steinlager Tokyo Dry was born. A beer made from NZ ingredients and Japanese brewing mastery. Steinlager wanted to advertise this Japanese inspired beer without losing their NZ heritage, while also appealing to these young New Zealanders who rejected anything that looked like traditional advertising. So we followed the format of Tokyo Dry by taking another iconic New Zealand classic and remaking it in Japan.