Write a short summary of what happens in the film

Steinlager Tokyo Dry is a beer that combines Steinlager's New Zealand ingredients with Japanese brewing mastery. So, to advertise it, we took an iconic New Zealand song that every Kiwi knows and loves, 'Slice of Heaven' by Dave Dobbyn and Herbs, and remade it in Japan. This film was the outcome, featuring a whole range of Japanese musicians from J-pop singers to Taiko drummers, each of whom put their own spin on the song. The film and song combine New Zealand and Japan to get a fresher take on an old Kiwi classic, just like Steinlager did when they made Tokyo Dry.

Cultural/Context information for the jury

"Slice of Heaven" represented the New Zealand side of Steinlager Tokyo Dry, our classic and iconic yet a little outdated national beer, Steinlager. Slice of Heaven is the song that every Kiwi knows and can sing along to. When it was released in 1986 it even outsold Michael Jackson's 'Beat it' in NZ (and Australia) and has been played at every sports game, wedding, school show, and party ever since. It's our unofficial national anthem, in fact, it's such an important part of NZ culture that many New Zealanders have started petitions to the government to make it our official national anthem. But now, more than 20 years after it first appeared in the charts, 'Slice of Heaven' was considered a bit cliche and old fashioned by many young Kiwis, making it perfectly poised for an update that would make it relevant to a whole new generation of New Zealanders.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

Everything we did from the song we choose to how we launched it had New Zealanders in mind. Changing such a well-loved, iconic, Kiwi song was risky, especially with our older more traditional Steinlager drinkers. We needed to ensure that the conversation was positive right from the start so the film was launched through PR and social, ensuring that on the day TV presenters, radio DJs, journalists, and music reviewers were talking about it before they even heard it.