NEW ZEALAND MEETS JAPAN

TitleNEW ZEALAND MEETS JAPAN
BrandLION
Product / ServiceTOKYO DRY
CategoryA01. Food / Drink
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement ZENITH Auckland, NEW ZEALAND
PR THE PR SHOP Grey Lynn, NEW ZEALAND
Production GOODOIL FILMS Auckland, NEW ZEALAND
Additional Company LION Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Regional Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
James Conner DDB Group New Zealand Creative Director
Christie Cooper DDB Group New Zealand Creative Director
Jenny Travers DDB Group New Zealand Business Partner
Michael Doolan DDB Group New Zealand Senior Business Manager
Lucinda Sherborne DDB Group New Zealand Chief Strategy Officer
Judy Thompson DDB Group New Zealand Executive Producer
Samantha Royal DDB Group New Zealand Senior TV Producer
Mark Foster Goodoil Executive Producer
George Mackenzie Goodoil Business Director
Joe Kefali Goodoil Director
Andrew Mclean Goodoil Producer
Peter Grasse Mr Positive Line Producer
Germain McMicking Goodoil DOP Lighting Cameraman
Mark Burnett The Editors Offline Editor
Dave Gibson Goodoil Colourist
Stu Bedford The Machine Room Online
Jonathan Mihaljevich Franklin Road Music Licensing
Cam Ballantyne Beatworms Music Arranger/Producer

Write a short summary of what happens in the film

Steinlager Tokyo Dry is a beer that combines Steinlager's New Zealand ingredients with Japanese brewing mastery. So, to advertise it, we took an iconic New Zealand song that every Kiwi knows and loves, 'Slice of Heaven' by Dave Dobbyn and Herbs, and remade it in Japan. This film was the outcome, featuring a whole range of Japanese musicians from J-pop singers to Taiko drummers, each of whom put their own spin on the song. The film and song combine New Zealand and Japan to get a fresher take on an old Kiwi classic, just like Steinlager did when they made Tokyo Dry.

Cultural/Context information for the jury

Steinlager is New Zealand's national beer. But they were seeing a worrying trend emerge as young Kiwis looked overseas for inspiration, rejecting anything that represented 'old New Zealand'.It was from this insight that Steinlager Tokyo Dry was born. A beer made from NZ ingredients and Japanese brewing mastery. Steinlager wanted to advertise this Japanese inspired beer without losing their NZ heritage, So we followed the format of Tokyo Dry by taking another iconic New Zealand classic and remaking it with Japanese masters of a different kind. The song we recreated to advertise Steinlager Tokyo Dry was "Slice of Heaven" by Dave Dobbyn. It is the perfect representation the New Zealand side of beer. It's the song that every Kiwi knows and can sing along to. Our unofficial national anthem. beer.