WORK BY HEART

Short List
TitleWORK BY HEART
BrandSUNTORY BEVERAGE & FOOD LIMITED
Product / ServiceCOFFEE BOSS
CategoryB01. Food / Drink
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
Shin Takaue Suntory Beverage & food Limited Creative Director
Yusuke Shimano Dentsu Inc. Creative Director + Copywriter
Yoshiaki Sakashita Dentsu Inc. Planner
Kamome Nomoto Dentsu Inc. Art Director
Hiroki Nakasone GEEK PICTURES INC. Producer
Nobuaki Hongo EPOCH Inc. Director
Eallin Japan Eallin Japan Animation
Shoichi Haga cork Illustrator

Write a short summary of what happens in the film

This film is a documentary animation depicting the success of the Hawaiians founder, Mr. Yutaka Nakamura. Mr. Nakamura, who was the vice president of Tokiwa Coal Mine, achieved a bold business shift to protect the lives of employees while the coal mining industry was out of control. With the slogan "From coal mine to sightseeing", he launched a hot spring leisure facility. This was when he was 65 years old. We expressed the attitude of "partners of working people" BOSS through the image of Mr. Nakamura, who challenged the difficulties no matter how old and made them succeed with enthusiasm.

Cultural/Context information for the jury

Fukushima where the Hawaiians are located is the area that was hit hard by the Great East Japan Earthquake on March 11, 2011. The Hawaiians are no exception and suffered catastrophic damage. Under these circumstances, the Hawaiians, who continued to accept the refugees, revived strongly due to their bonds with the local people, under the concept of “Kizuna Resort”. It is also one of the reasons why the Hawaiians were loved by the locals and this work was well received by the locals.

Links

Video URL