Title | I'M MY CAR |
Brand | JMS/TACTI |
Product / Service | JMS |
Category | C02. Branded Content & Entertainment Film |
Entrant | HAKUHODO KETTLE INC Tokyo, JAPAN |
Idea Creation | HAKUHODO KETTLE INC Tokyo, JAPAN |
Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kentaro Kimura | HAKUHODO Kettle | Executive Creative Director |
Yusuke Kanda | HAKUHODO | Creative Director |
Genta Ito | HAKUHODO Kettle | Creative Director |
Yusuke Kanda | HAKUHODO | Scriptwriter |
Masanobu Hino | HAKUHODO Kettle | Agency Producer |
Yoshinori Sasahara | HAKUHODO Kettle | Agency Producer |
Koga Shimura | HAKUHODO Kettle | Art Director |
Tsugihisa Tanaka | VOYGER | Director |
Orie Ichihashi | Free | Cinematographer |
Koji Joke | TOHOKUSHINSHA FILM CORPORATION | Producer |
On Matsui | TOHOKUSHINSHA FILM CORPORATION | Producer |
Takuya Sakimoto | Free | Lighting |
Shinpei Inoue | Free | Art |
Risa Ogawa | TOHOKUSHINSHA FILM CORPORATION | Production Manager |
Kazuki Yunoki | Free | Stylist |
Hideto Kokubo | Free | Hair make |
Katsuya Yamada | AIIN | Music |
Noritaka Imamura | Omnibus Japan | Editor |
Yoko Izumi | Omnibus Japan | Editor |
This is a story of a man who has no love. He brutally drives through the mountain road without slowing down, with no regard to both his car and wildlife. Even though his friends tell him to take better care of his car, he justifies his actions by saying that a car is just an object. Suddenly, the parked car starts moving and collides with him, causing him and his car to switch places. The car, who is now in the man’s body, redlines the engine and speeds off in an attempt to get revenge. The rough roads, drifting, and two-wheeled driving takes a toll on the car. As the tires wear and the body of the car is dented and scratched, the man screams, “I’m sorry!” The man wakes up from the dream and heads for JMS, an automotive parts and maintenance shop to shower his car with love.
“Aisha” is a Japanese word meaning “to cherish one’s car”, and there is beauty in the act of treating an object lovingly. This is because, in Japan, we believe even objects have souls. However, in the consumerist society of late, there is a tendency to promptly trade in one’s older car for a new one. We are sounding an alarm bell about this change in Japanese people’s consciousness and appealing to people through this video about the beauty of cherishing their cars longer by visiting JMS.Moreover, we were able to win great interest from Japanese audiences by performing dynamic driving techniques, such as drifting and two-wheeled driving, in a small commercial van with very limited power.