| Title | BISLERI - MOTHER-BABY |
| Brand | BISLERI INTERNATIONAL PRIVATE LIMITED |
| Product / Service | BISLERI PACKAGED DRINKING WATER |
| Category | A01. Food / Drink |
| Entrant | EIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA |
| Idea Creation | EIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA |
| Production | NIRVANA FILMS Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Sumanto Chattopadhyay | Eighty Two Point Five Communications Private Limited | Chairman and Chief Creative Officer |
| Anuraag Khandelwal | Eighty Two Point Five Communications Private Limited | Executive Creative Director and Creative Head (Mumbai) |
| Samrat Bedi | Eighty Two Point Five Communications Private Limited | President |
| Ankur Jain | Eighty Two Point Five Communications Private Limited | Senior Creative Director |
| Sanjay Ujawane | Eighty Two Point Five Communications Private Limited | Creative Director |
| Tiyasha Ray | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Vikrant Markal | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Prashant Kandalkar | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Pawan Pandey | Eighty Two Point Five Communications Private Limited | Creative Controller |
| Neeraj Sharma | Eighty Two Point Five Communications Private Limited | Planning Head |
| Sachin Ramchandani | Eighty Two Point Five Communications Private Limited | Vice President |
| Selvam Somasundaram | Eighty Two Point Five Communications Private Limited | Group Account Manager |
This sweet 30-second spot is the tale of a mother camel and her baby. This ad accentuates, in a heartwarming yet humorous way, the insight that a mother always wants her baby to be safe. As the ad progresses, we see that the thirsty baby camel is ready to quench his thirst with any water that he spots on his way. But the mother camel is adamant and does not allow him to drink, which makes the baby camel even more desperate for water. Finally, the mother finds a 20-litre jar of Bisleri inside a tent and the baby camel enjoys the purest water in India. The amusing yet sweet banter between the mother camel and her baby makes this film a delight to watch.
Camels are denizens of Rajasthan, the desert state of India, and are remarkable for their stoic strategy in dealing with their arid habitat. But “thirst” is a word that is inextricably linked with camels and paradoxically, “water” is what comes to mind when seeing them.