BILL KEBAB

TitleBILL KEBAB
BrandISELECT
Product / ServiceINSURANCE COMPARISON
CategoryA09. Consumer Services / Business to Business
EntrantFENTON STEPHENS South Melbourne, AUSTRALIA
Idea Creation FENTON STEPHENS South Melbourne, AUSTRALIA
Production EXIT FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Jess Wheeler Fenton Stephens Associate Creative Director
Guillermo Carvajal Fenton Stephens Senior Art Director
Alex Fenton Fenton Stephens Creative Director

Write a short summary of what happens in the film

A couple have received a health insurance bill and are confused about the tax implications, hearing their concerns, The Billusionist appears in a plume of orange smoke. Holding a sword. As you do. He skewers the bill and dramatically swallows the sword. He retrieves the sword from his stomach, which is now a bill kebab of hundreds of other bills which he has compared in his body. He gives the bill kebab to the woman, before dramatically setting the bill kebab ablaze. Only one bill survives the inferno. "Is that your bill?" he asks. Shockingly, this bill is smaller! "That's Unbelievable" they explain. "No this is!" the Billusionist shouts as he transforms into a matador.

Cultural/Context information for the jury

Following the successful launch of 'The Billusionist' character in 2018, an Illusionist but with bills, iSelect continued with a follow up campaign purely targeted at different issues in the health insurance sector. But not matter the problem people have with the health insurance, The Billusionist can always take their bills and make them smaller.