Title | CANNON BILL |
Brand | ISELECT |
Product / Service | INSURANCE COMPARISON |
Category | A09. Consumer Services / Business to Business |
Entrant | FENTON STEPHENS South Melbourne, AUSTRALIA |
Idea Creation | FENTON STEPHENS South Melbourne, AUSTRALIA |
Production | EXIT FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jess Wheeler | Fenton Stephens | Associate Creative Director |
Guillermo Carvajal | Fenton Stephens | Senior Art Director |
Alex Fenton | Fenton Stephens | Creative Director |
A couple has just received a bill notifying them of a number of government health insurance regulations and are no longer sure if they have the right cover. Heeding their call, in a huge plume of orange smoke, The Billusionist appears! He takes their bill and places it on a bill of other bills and begins shaping them into a large ball. "Are you ready, Glenn?" he announces. Glenn suddenly finds himself standing next to a giant orange cannon in his lounge room, holding the firing pin. The Billusionist is standing in front of him wearing goggles. "FIRE!" he yells. Glenn pulls the pin and The Billusionist is hit in the face by the cannon bill. Somehow, he's caught one single bill between his teeth. "Is this your bill?" he asks. The woman opens it and to her surprise, it's smaller! The Billusionist then levitates through the ceiling.
Following the successful launch of 'The Billusionist' character in 2018, an Illusionist but with bills, iSelect continued with a follow up campaign purely targeted at different issues in the health insurance sector. But not matter the problem people have with the health insurance, The Billusionist can always take their bills and make them smaller.