THE BILLUSIONIST - HEALTH

TitleTHE BILLUSIONIST - HEALTH
BrandISELECT
Product / ServiceINSURANCE COMPARISON
CategoryA09. Consumer Services / Business to Business
EntrantFENTON STEPHENS South Melbourne, AUSTRALIA
Idea Creation FENTON STEPHENS South Melbourne, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Jess Wheeler Fenton Stephens Associate Creative Director
Guillermo Carvajal Fenton Stephens Senior Art Director
Alex Fenton Fenton Stephens Creative Director

Write a short summary of what happens in the film

As a somewhat ridiculous metaphor for iSelect's ability to take people's bills and make them smaller, a couple have just discovered their health insurance bill has increased again. The woman frustratedly exclaims, 'we need iSelect!'. Then, in a dramatic plume of orange smoke, a glittering orange magician appears in their lounge room. "Enter the Billusionist!". Snatching the problem bill, he stuff it inside a hat with hundreds of other bills and compares them. He places the bill on the woman's hand and asks "Is that your bill!?". It's a rabbit. But inside the rabbit's ear... is a SMALLER BILL.

Cultural/Context information for the jury

iSelect is a well known brand in Australia once known for its irreverence and humour. After years of agency changes, the brand had lost its way. iSelect had shed its personality, its iconic orange colour and tagline and was suffering its worst financial performance in years. We won the latest pitch on the brand by bravely ditching their modern positioning as a 'life admin' brand and instead focusing on the benefit they provide consumers - 'smaller bills'. But with the fun and irreverence they once had. And we did that by creating - THE BILLUSIONIST. An illusionist, but with bills.