| Title | LETTER TO MY DAUGHTER |
| Brand | DAIRY PLUS COMPANY LIMITED |
| Product / Service | DMALT |
| Category | E05. Breakthrough on a Budget |
| Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Production | THIS IS IT Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Joao Braga | J. Walter Thompson Bangkok | Chief Creative Officer |
| Thasorn Boonyanate | J. Walter Thompson Bangkok | Creative Director |
| Danai Apiwatmongkol | J. Walter Thompson Bangkok | Creative Group Head |
| Supalerk Silarangsri | J. Walter Thompson Bangkok | Copywriter |
| Supanat Wachiralappaitoon | J. Walter Thompson Bangkok | Copywriter |
| Jiroj Mechoojit | J. Walter Thompson Bangkok | Production Director |
| Supatra Assawateppitak | J. Walter Thompson Bangkok | Agency Producer |
| Parattajariya Jalayanateja | J. Walter Thompson Bangkok | Managing Director |
| Nuttawut Boonpan | J. Walter Thompson Bangkok | Client Service Director |
| Aphesa Iamsakulpanit | J. Walter Thompson Bangkok | Account Manager |
| Pratthana Kumsoong | This Is It Co., Ltd. | Post Producer |
| Nadya Metasiri | Freelance | Editor |
Pare Paplern, a beauty blogger sensation in Thailand... at the age of 11. In "Letter to My Daughter", Pare's mother recounts her daughter's journey as she comes into her own as an aspirational makeup artist, despite pushbacks from society and even her own family. On the set of DMALT's TVC that starred Pare as the brand's presenter, a mother surprises her daughter with a letter. In it was written what she wants for Pare's future. What choice does she have? DMALT Malted Milk Choose Yourself
In Thailand, children play many roles for their parents: a top student, a top athlete, a doctor-lawyer-engineer-to-be. Anything but what they choose to be for themselves. This pressure to meet parents' expectations is the source of much grief for Thai children as they grow up. Traditionally, Thai milk brands all echo this parent-first mindset in their advertising, reinforcing a stereotype of what is good for the children, whether they like it or not. DMALT Malted Milk wanted to offer another choice for children: a choice to choose their own path. "Choose Yourself"