| Title | PANTENE #HAIRWEGO |
| Brand | P&G |
| Product / Service | PANTENE |
| Category | B02. Other FMCG |
| Entrant | PARTY Tokyo, JAPAN |
| Idea Creation | PARTY Tokyo, JAPAN |
| Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 3 | MATERIAL Tokyo, JAPAN |
| Media Placement | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| PR | MATERIAL Tokyo, JAPAN |
| Production | J.C. SPARK Tokyo, JAPAN |
| Production 2 | GEEK PICTURES Tokyo, JAPAN |
| Production 3 | S2 FACTORY Tokyo, JAPAN |
| Production 4 | DENTSU CREATIVE FORCE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Daisuke Nakamura | PARTY | Creative Director |
| Norikuni Takamiya | PARTY | Creative Director |
| Miwako Hosokawa | Dentsu Inc. | Creative Director+Copywriter+Planner |
| Yuri Uenishi | Dentsu Inc. | Art Director |
| Wataru Seki | Material Inc. | Executive Storyteller |
| Jun Tanaka | PARTY | Executive Producer |
| Aimi Fujiwara | PARTY | Project Manager |
| Mandy Wang | PARTY | English Copywriter |
| Toshinori Ohbuchi | J.C.SPARK | Designer |
| Rikito Fujitani | J.C.SPARK | Designer |
| Aki Daisho | DENTSU CREATIVE FORCE INC. | Creative Producer |
| Rina Horiuchi | DENTSU CREATIVE FORCE INC. | Creative Producer |
| Emiko Kawashima | SEIBIDO | Printer |
| Fukutaro Inadome | GEEK PICTURES | Producer |
| Kensho Sato | GEEK PICTURES | Production Manager |
| Sayo Nagase | KiKi inc. | Photographer |
| Hiroko Takashiro | (freelance) | Hair-&-Makeup Artist |
| Yuji Kudo | (freelance) | Stylist |
| Tomonori Kougo | Nanairo inc. | Location Coordinator |
| Keiko Ikeda | Needs+ | Casting |
| Ryosuke Narusawa | Daikanyama Studio | Retoucher |
| Yuji Ozawa | GEEK PICTURES | Producer |
| Hidenori Jinzai | GEEK PICTURES | Producer |
| Kaoru Nakajima | GEEK PICTURES | Production Manager |
| Mitsunori Yokobori | (freelance) | Director |
| Fumihito Katamura | Fumihito Katamura Photograph Office | DoP |
| Hiroyuki Ota | (freelance) | Gaffer |
| Marina Niwa | (freelance) | Art Department |
| Chika Yokote | (freelance) | Stylist |
| Akane Hirano | otie | Hair-&-Makeup Artist |
| Masaaki Arai | Cast Support | Casting |
| Kyouhei Kaneko | geek sight | Offline Editor |
| Ayana Fukumori | OMNIBUS JAPAN | Mixer |
| Masahiro Ishiyama | DIGITAL GARDEN | Colorist |
| Satomi Kawai | PAVLOV | Music |
| Kohei Negishi | S2 Factory | Website Designer |
| Miki Onuma | Material Inc. | PR Director |
| Sota Haga | Material Inc. | Media Specialist |
| Yuri Tsukamoto | Material Inc. | Media Promoter |
| Nana Otsuka | Material Inc. | Media Promoter |
| Kazumi Kurose | Material Inc. | Media Promoter |
| Kao Josho | Material Inc. | Media Promoter |
| Toru Nakayama | Material Inc. | Researcher |
| Ryuji Ando | Towaie Inc. | Researcher |
This documentary film encapsulates the dialogues between students and teachers. We captured the exchanges of everyone's honest opinions about reasons for the existence of outdated hair-related school regulations and thoughts on how the situation should be approached.
In Japan, schools have been going under fire for forcing students to have black hair. The problem lies in coercing students with naturally brown hair to dye it black. The public's concern grew as lawsuits involving students against schools ensued. However, the issue remained. The main causes are the outdated belief that "Japanese people should have black hair" and the educational environment that values school operations over reassessing the necessity of certain regulations.