MY FATHER THE CONFECTIONIST

TitleMY FATHER THE CONFECTIONIST
BrandSAGAWA EXPRESS CO.,LTD.
Product / ServiceCORPORATE IMAGE
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantNAGAIHOSHI CO. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production NAGAIHOSHI CO. Tokyo, JAPAN

Credits

Name Company Position
Taketo Suzuki DENTSU Executive Creative Director
Tomokazu Muraki DENTSU Creative Director
Keiko Susuki DENTSU Planner, Copywriter
Kazuyuki Kokubun DENTSU Agency Producer
Youhei Sagara DENTSU Account Supervisor
Yuki Hasegawa NAGAIHOSHI Producer
Ryota Nakao NAGAIHOSHI Producer
Takada Hirotaka Takada Office Director, Director Of Photography
Masao Kato Freelance Lighting Director
Kazuhiro Suzuki Target Production Designer
Kazumi Kojima Kopple Food Stylist
Saori Kato Freelance Hair Make
Atsumi Yamazaki SOUP Stylist
Katsumi Kanno Leinwand Casting Director
Masunobu Motokawa RAPALLO Casting Director
Maki Yoshida Freelance Offline Editor
Aya Haramoto CAPRA Offline Editor
Yuji Amano Freelance Online Editor
Yoshiro Kamei SONY PCL Colorist
Yu Mitamura Freelance Sound Mixer
Akihiko Miyara ONPa Sound Effect
Takeshi Yoshida Q Music Producer
Azusa Noda NAGAIHOSHI Production Manager
Yuka Nishio NAGAIHOSHI Production Manager
Yousuke Watanabe Freelance Production Manager

Write a short summary of what happens in the film

A wagashi confectionist father is strongly opposed to his daughter’s marriage. The wedding goes ahead but without the father, and the bride is faced with an unexpected delivery - a wagashi wedding cake made by her father. As her eyes start to water, we see the Sagawa Express delivery man who delivered this special cake bowing deeply. This corporate ad tries to relay that delivering things is really all about connecting people’s thoughts.

Cultural/Context information for the jury

A driver we interviewed said, “Carrying packages is like connecting the feeling of people” which became the core message and we have developed story based on it which we believed it will inspire many people and will become a solution to enhance the corporate image. The film features a family of a Japanese sweet shop made connection to audience. Sagawa Express is ranked 2nd within Japanese market, this campaign have helped reached out to wider audience and brought deeper interest to the brand.

Links

Video URL