AN AGE OF THE HIGHBALL. AN ERA OF OLD PARR.

TitleAN AGE OF THE HIGHBALL. AN ERA OF OLD PARR.
BrandMHD MOET HENNESSY DIAGEO K.K
Product / ServiceOLD PARR
CategoryA01. Food / Drink
EntrantTUGBOAT Tokyo, JAPAN
Idea Creation TUGBOAT DESIGN Tokyo, JAPAN
Media Placement MHD MOET HENNESSY DIAGEO K.K Tokyo, JAPAN
PR MHD MOET HENNESSY DIAGEO K.K Tokyo, JAPAN
Production TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production 2 FRONTAGE Tokyo, JAPAN

Credits

Name Company Position
GO LD Freelance Creative Director
Kengo Kato TUGBOAT DESIGN Art Director
Yousei Urushibata Clint Copywriter
Hirotomo Takei Freelance Copywriter
Hirokazu Hori TOHOKUSHINSHA FILM CORPORATION Producer
Daisuke Hirata TOHOKUSHINSHA FILM CORPORATION Director
Kenichi Higuchi Freelance Cinematographer
Ema Kudo TOHOKUSHINSHA FILM CORPORATION Production Manager
Toru Imai TUGBOAT DESIGN Graphic Designer
Keito Nakano TUGBOAT DESIGN Graphic Designer
Kei Nakamura SWITCH Chief of shooting team
Yoshiyuki Morishita Freelance Lighting
Yasutoki Shimano Freelance Lighting
Taro Yoshikawa Ongakushitsu Sound Design

Write a short summary of what happens in the film

Both young and aged men and women wearing finely tailored suits are enjoying the taste of highball made of whiskey and refreshing carbonated water in a delicate and relaxed manner.

Cultural/Context information for the jury

We expressed the scene using symbolic images to show that it is a highball that can be tasted slowly and thoroughly, which is obviously different from other drinks that people simply drink in big gulps. It is the rich aroma and the deep flavor of blended whiskey which are characteristic only of Old Parr. To differentiate it from the taste of drinks which are drunk on the rocks as well as straight, we wanted to create associations with the "feeling of highball going smoothly down one’s throat" because of the carbonated water, so we expressed the feeling of the "dry" throat with a long silence and stillness and by bridging from the drinking cut to the product cut in the next moment we are showing the refreshing feeling of smoothness and moisture in one’s throat as well as the sensation of healing and enjoyment by the drink’s taste.