Title | NEIGBOUR BOY |
Brand | MONFORT CARE |
Product / Service | BIGLOVE/CHILD ABUSE |
Category | B10. Not-for-profit / Charity / Government |
Entrant | BLAK LABS Singapore, SINGAPORE |
Idea Creation | BLAK LABS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Justin Lim | Blak Labs | Executive Creative Director |
Hwee Peng koh | Blak Labs | Executive Creative Director |
liang hian lo | Blak Labs | Art Director |
Praveen Amarasuriya | Blak Labs | Copywriter |
paul tang | cutscene | Executive Producer |
Tariq Mansor | cutscene | Director |
Child abuse in families are on the rise but Singaporeans rather turn a deaf ear to it. In conjunction with the 5thanniversary of Big Love Child Protection Centre, this stark but thought-provoking campaign encourages neighbours to report incidences of abuse to relevant authorities, instead of ignoring it.