I DON’T WANT TO SELL A CAR TO YOU

Bronze Spike
TitleI DON’T WANT TO SELL A CAR TO YOU
BrandTANGECHE / SOUCHE.COM
Product / ServiceTANGECHE
CategoryB05. Automotive
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production YUAN YUAN PRODUCTION Taipei, TAIPEI

Credits

Name Company Position
3Water Li W Chief Executive Officer
Jack Zhang W Account Director

Write a short summary of what happens in the film

- We produced a short absurdist film where Tange exchanges souls with different people, and gets a new car each time. The buzz point comes after the line:10% down payment for a new car. The costs of changing a car are really not that high after all. - In the film, Tange was a business-owner, a client, a family member, a gambler, a gangster, a princeling scion and a village woman. His car needs were satisfied in different situations. - After the roller-coasting emotions as he became someone else with different careers, families and self-esteems, the film ends with a resonance - many people want to change a car but have to stop before the daunting price.

Cultural/Context information for the jury

Advertising for automobiles always is a challenge: homogeneous productions make customers remember the KOLs rather than the brand itself. To avoid this, we have designed an eye-catching virtual IP called Tange in a short absurd film, where Tange exchanges souls with a number of people and gets a new car each time. The buzz point comes after the line:10% down payment for a new car. In film, Tange's demands in different situations were met. After roller-coasting emotions from his becoming someone else with different careers, families and self-esteems, the film ends with a resonance - many people want to change a car but have to stop before the daunting price.

Links

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