Title | EPISODE5 |
Brand | HOKUTO CORPORATION |
Product / Service | HOKTO |
Category | B01. Food / Drink |
Entrant | CHERRY Tokyo, JAPAN |
Idea Creation | HACHIMIZ INC. Tokyo, JAPAN |
Idea Creation 2 | CHERRY Tokyo, JAPAN |
Production | ADK Tokyo, JAPAN |
Additional Company | ADK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenji Asao | Hachimiz Inc. | Creative Director |
Kensuke Harada | CHERRY | Creative Planner+Copywriter |
Fusanari Masuda | CHERRY | Art Director |
Masaki Tsutomi | ADK Marketing Solutions Inc. | Account Executives |
Nobuo Horii | ADK Marketing Solutions Inc. | Account Executives |
Takeharu Mori | A-Bridge Inc. | Casting |
Emiko Watanabe | ADK Creative One Inc. | Agency Producer |
Subaru Shiotsubo | ADK Creative One Inc. | Producer |
Ayumu Sasaki | ADK Creative One Inc. | Production Managers |
Shinta Shibayama | Freelance | Production Manager |
Wataru Sato | TYO SPARK | Director |
Tomohito Tanaka | TRAVOLTA | Cinematographer: |
Junpei Kurimoto | Freelance | Lighting Director |
Naoki Souma | ATTACCANTE | Set Designer |
Yoshio Komatsu | Jiyuro | Modeling Artist |
Tomoka Fukuhara | Freelance | Food Stylist |
Yoshitaka Honda | CONNECTION Inc. | Editors |
Tomohiko Kaminogou | McRAY | Editors |
Hiromine Tanaka | ONPa | Sound Effect |
Kouta Ikeda | 77HOSHI MUSIC | Audio Producer |
Mizuki Yamamoto | GORILLA | Stylist |
Sayo Komatsu | Freelance | Hair & Make-up |
Shigemitsu Ogi | - | Cast |
Jun Machida | - | Cast |
Shu Takada | - | Cast |
This commercial was produced with the intention of spurring demand for mushrooms, often thought of as an autumn food, during summer through the use of the Mushroom Man character. One summer day in a forest, a boy hunts for bugs and comes upon a face embedded in a tree. The face insists it is a mushroom, but it is quite obvious it is just a regular man. The boy is unruffled as he questions the man. The man suddenly yells out a recipe he recommends for the summer months. The boy starts craving it and runs home. He eats his mother’s cooking delightedly. However, impatient with the old man who never seems to listen, the boy calls the police. Is he really a mushroom? Or just a normal man? There are gimmicks throughout the film to make the audience strangely crave summer dishes with mushrooms after they watch it.