EPISODE5

TitleEPISODE5
BrandHOKUTO CORPORATION
Product / ServiceHOKTO
CategoryB01. Food / Drink
EntrantCHERRY Tokyo, JAPAN
Idea Creation HACHIMIZ INC. Tokyo, JAPAN
Idea Creation 2 CHERRY Tokyo, JAPAN
Production ADK Tokyo, JAPAN
Additional Company ADK Tokyo, JAPAN

Credits

Name Company Position
Kenji Asao Hachimiz Inc. Creative Director
Kensuke Harada CHERRY Creative Planner+Copywriter
Fusanari Masuda CHERRY Art Director
Masaki Tsutomi ADK Marketing Solutions Inc. Account Executives
Nobuo Horii ADK Marketing Solutions Inc. Account Executives
Takeharu Mori A-Bridge Inc. Casting
Emiko Watanabe ADK Creative One Inc. Agency Producer
Subaru Shiotsubo ADK Creative One Inc. Producer
Ayumu Sasaki ADK Creative One Inc. Production Managers
Shinta Shibayama Freelance Production Manager
Wataru Sato TYO SPARK Director
Tomohito Tanaka TRAVOLTA Cinematographer:
Junpei Kurimoto Freelance Lighting Director
Naoki Souma ATTACCANTE Set Designer
Yoshio Komatsu Jiyuro Modeling Artist
Tomoka Fukuhara Freelance Food Stylist
Yoshitaka Honda CONNECTION Inc. Editors
Tomohiko Kaminogou McRAY Editors
Hiromine Tanaka ONPa Sound Effect
Kouta Ikeda 77HOSHI MUSIC Audio Producer
Mizuki Yamamoto GORILLA Stylist
Sayo Komatsu Freelance Hair & Make-up
Shigemitsu Ogi - Cast
Jun Machida - Cast
Shu Takada - Cast

Write a short summary of what happens in the film

This commercial was produced with the intention of spurring demand for mushrooms, often thought of as an autumn food, during summer through the use of the Mushroom Man character. One summer day in a forest, a boy hunts for bugs and comes upon a face embedded in a tree. The face insists it is a mushroom, but it is quite obvious it is just a regular man. The boy is unruffled as he questions the man. The man suddenly yells out a recipe he recommends for the summer months. The boy starts craving it and runs home. He eats his mother’s cooking delightedly. However, impatient with the old man who never seems to listen, the boy calls the police. Is he really a mushroom? Or just a normal man? There are gimmicks throughout the film to make the audience strangely crave summer dishes with mushrooms after they watch it.

Links

Video URL