EPISODE1

TitleEPISODE1
BrandHOKUTO CORPORATION
Product / ServiceHOKTO
CategoryB01. Food / Drink
EntrantCHERRY Tokyo, JAPAN
Idea Creation HACHIMIZ INC. Tokyo, JAPAN
Idea Creation 2 CHERRY Tokyo, JAPAN
Production ADK Tokyo, JAPAN
Additional Company ADK Tokyo, JAPAN

Credits

Name Company Position
Kenji Asao Hachimiz Inc. Creative Director
Kensuke Harada CHERRY Creative Planner+Copywriter
Shotaro Nieda CHERRY Interactive Director + Planner
Fusanari Masuda CHERRY Art Director+Planner
Yuto Tamura TM INC. Designer
Hiroki Kato ADK Strategic Planner
Toru Murayama ADK Account Producer
Koji Endo ADK Account Producer
Masakazu Sasaki BRAVO Campaign Producer
Hiroshi Sato BRAVO Production Management
Kana Ishida BRAVO Production Management
Hiroyoshi Uruma K.K.H.U Stage Director
Roy Ryo Tsukiji BIRDMAN Digital Director
Kanta Takeuchi BIRDMAN Web Director
Takeru Kobayashi BIRDMAN Technical Director
Daisuke Watanabe BIRDMAN Art Director
Yoko Kosins BIRDMAN Project Manager
Takenao Shimada GUILD,inc Construction Manager
Ryu Hirota ZALLI & GANNI Inc. Spatial Designer
Kohichi Ohira ism.Co., Ltd. Interior Construction
Hirosumi Saito Woora.Co., Ltd. Costumes Designer
Yuki Igarashi Pagiles Operation Manager
Ryosuke Sato Pagiles Operation Manager
Toshiyuki Sakuma Freelance Execution Director
Daisuke Shibata AUR Inc. PR Promoter
Ashita Iju AUR Inc. PR Promoter
Takashi Aso CONNECTION INC. Headlight div. Film Producer
Yoshinori Maruyama Soda! Communications Film Producer
Kotaro Unoki Tohokushinsha film corp. Film Production Manager
Tsuyoshi Yabuki Soda! Communications Film Production Manager
Atsushi Makino CONNECTION INC. Film Director
Hiroyuki Suzuki Hibiscus Casting
Erika Michishita HECATE Founder of HECATE

Write a short summary of what happens in the film

This commercial was produced with the intention of spurring demand for mushrooms, often thought of as an autumn food, during summer through the use of the Mushroom Man character. One summer day in a forest, a boy hunts for bugs and comes upon a face embedded in a tree. The face insists it is a mushroom, but it is quite obvious it is just a regular man. The boy is unruffled as he questions the man. The man suddenly yells out a recipe he recommends for the summer months. The boy starts craving it and runs home. He eats his mother’s cooking delightedly. However, impatient with the old man who never seems to listen, the boy calls the police. Is he really a mushroom? Or just a normal man? There are gimmicks throughout the film to make the audience strangely crave summer dishes with mushrooms after they watch it.

Links

Video URL