SEE BEYOND COLOUR

TitleSEE BEYOND COLOUR
BrandRHB GROUP
Product / ServiceRHB BANK
CategoryB09. Consumer Services / Business to Business
EntrantFCB Kuala Lumpur, MALAYSIA
Idea Creation FCB Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Shi Ping Ong FCB Kuala Lumpur Co-owner & Chief Creative Officer
Shaun Tay FCB Kuala Lumpur Co-owner & Chief Executive Officer
Sharon Rodrigues FCB Kuala Lumpur Head of Account Management
Ie Tjer Wang FCB Kuala Lumpur Creative Group Head
James Voon FCB Kuala Lumpur Senior Art Director
Megan Ong FCB Kuala Lumpur Copywriter
Felice Puah FCB Kuala Lumpur Copywriter
Fazely Izham FCB Kuala Lumpur Copywriter
Wira Chon FCB Kuala Lumpur Senior Producer
Mohd Effendy bin Harjoh KAZ Digital Co. Executive Producer
Nor Syamimi binti Ali KAZ Digital Co. Producer
Rewan Ishak KAZ Digital Co. Film Director
Yong Beng Koh KAZ Digital Co. Director Of Photography
Aaron Wong Wong KAZ Digital Co. 1st AD
Nurul Syazwani binti Ishak KAZ Digital Co. Line Producer
Muhammad Hazwan bin Selamat KAZ Digital Co. Production Coordinator
Jamaliah Ibrahim KAZ Digital Co. Location Manager
Luk Long Chang KAZ Digital Co. Wardrobe Stylist
Muhammad Syafiq bin Abdul Malik KAZ Digital Co. Make Up Artist
Ram Nabil Chia GT Records Executive Producer
Anand Shashidharan GT Records Producer
Shaktyvel Neelamekan GT Records Sound Engineer
Brian Wong GT Records Sound Engineer
Abdul Sani Abdul Murad RHB Group Group Chief Marketing Officer
Tunku Hazli Bin Tunku Tolha RHB Group Head, Group Brand Communications
Elaine Ysp RHB Group Senior Manager, Digital Brand Management
Anwar Amin RHB Group Manager, Group Brand Communications

Write a short summary of what happens in the film

This film dramatises a universal social issue by taking the audience into a colour-coded world, where a clear divide exists between the rich and the poor, the urban and the rural, the employers and the employees, etc. The first half of this film depicts a cold and sullen society marred by uncertainty and distrust. Tension builds as groups clothed in different colours find themselves in conflict situations. The climax of this film arrives when one protagonist from each scenario takes the progressive step by opening the door that had been keeping people apart. This is when the colours of the clothes turn into white; the only element that had been separating the groups is now removed. The second half of the film naturally takes on a different tone; the world suddenly becomes warmer, friendlier and closer, as every person now belongs on the same side – the side of progress.

Cultural/Context information for the jury

While Malaysia is famed for its cultural diversity, sometimes diversity in itself becomes a double-edged sword. There are still instances of our society segregating people by race, and there are those who still pass unfounded judgements on a fellow countryperson based on their colour. These events have often brewed racial tensions under the facade of a harmonious nation. In order to bring attention to this social issue while not sparking a controversial conversation about race, we decided to use this film to highlight the segregations that stand between individuals instead of groups.

Links

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