THE MAGICAL SMOKY PERI-PERI FLAVOUR

TitleTHE MAGICAL SMOKY PERI-PERI FLAVOUR
BrandNANDO'S CHICKENLAND MALAYSIA SDN BHD
Product / ServiceNANDOS SMOKY PERI-PERI FLAVOUR
CategoryB01. Food / Drink
EntrantPASSION PICTURES Kuala Lumpur, MALAYSIA
Idea Creation TBWA\KUALA LUMPUR, MALAYSIA
Media Placement TBWA\KUALA LUMPUR, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Gigi Lee TBWA/ Juice KL Chief Creative Officer
Hex Ng TBWA/ Juice KL Associate Creative Director
Shireen Ang TBWA/ Juice KL Creative Group Head
Olivia Ariferiani TBWA/ Juice KL Art Director
Wesley Jon TBWA/ Juice KL Copywriter
Fabian Lum TBWA/ Juice KL Senior AV Producer
Judy Wong TBWA/ Juice KL Business Unit Head
Molly Ko TBWA/ Juice KL Senior Brand Manager
Darrel Tan Hyon-Lè Passion Pictures Digital Director
Aaron Lau Passion Plus Sdn Bhd Executive Producer
Kenz Koh KK Films Productions Director Of Photography
Yoke Wah Chen Asia Pacific Video Lab Post Producer
Jordan Goh The Edit Flow Offline Editor
Mervyn Phang Chromepixel Studio Asia-Pacific Videolab
Harris Sequerah Passion Plus Sdn Bhd Art Director
Yong Ee Kooi Passion Plus Sdn Bhd Food Stylist
Samantha Aw Passion Plus Sdn Bhd Line Producer
Aoki Tan Passion Plus Sdn Bhd Assistant Director

Write a short summary of what happens in the film

This film is really to introduce an all new flavour on the Nando’s Menu, a first for the world famous grilled chicken restaurant. However, instead of taking a traditional approach of just showcasing how tasty the finished dish looks, we decided to focus on the method as well as the ingredients as they are essentially the stars of the new flavour option. Through the film, audience are able to take on a magical ride on how their soon to be new favourite dish is painstakingly put together with finess as well as dedication and this is expressed by giving ‘life’ to each and every item that is in the dish and to show their extraordinariness we made each item to have mystical status worthy of any palette.

Cultural/Context information for the jury

The film stayed through to its South African roots by making sure South Africa’s vibrant colours, unique heritage and the smoky flavor of open-fire cooking, the super-natural Smoky PERi-PERi is featured with substantial deliberation. The new dish delivers a full-bodied, rich flavor with sweet, smoky paprika, a hint of zesty lime, a delightful medley of herbs and of course a touch of Nando’s trademark African Birds Eye Chilli. All this combined gives it a unique smoky flavor reminiscent of a good barbecue. On the Nando’s PERi-ometer, Smoky PERi-PERi is slightly hotter than Lemon & Herb (which also contains the magical chilli incidentally) but milder than its Mild flavor. It’s perfect for those who like their food on the flavourful but not-too-hot side and brings a whole new dimension to the Nando’s chicken flavor range.

Links

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