Title | SOLAR BOAT : CLEAN UP MEKONG |
Brand | HANWHA |
Product / Service | HANWHA |
Category | E04. Social Behaviour & Cultural Insight |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | K-MARINE CO., LTD. Gimje, SOUTH KOREA |
Additional Company | MINT C&M Hochiminh City, VIETNAM |
Additional Company 2 | HANWHA GROUP Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung-A Kim | Innocean Worldwide | Executive Creative Director |
Nari Moon | Innocean Worldwide | Art Director |
Doyu Yang | Innocean Worldwide | Copywriter |
Jaeeun Kim | Innocean Worldwide | Art Director |
Jiyon Rhim | Innocean Worldwide | Art Director |
Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
Hye-dong Roh | Innocean Worldwide | Creative Technologist |
Sungwoo Kim | Innocean Worldwide | Creative Technologist |
Ha Yong Jung | Innocean Worldwide | Art Director |
Bae-Sung Kim | Innocean Worldwide | Agency Producer |
Jina Shin | Innocean Worldwide | Account Executive |
Jung Eun Lee | Innocean Worldwide | Media Planner |
Deuk Jin Kim | Innocean Worldwide | Media Planner |
Woo Seok Jang | Innocean Worldwide | Promotion Planner |
Chanwoo Lee | K-Marine | Boat Manufacturer |
Sung Bin Kim | Element Pictures | Director |
Sang Ho Hong | Opticam | Director of Photography |
Mogun Kang | - | Focus Puller |
Hyung Joon Park | Planit Production | Executive Producer |
Ye Rang Kang | Planit Production | Producer |
Kyu Won Lee | Keystone Play | Editor |
Seong Hun Lee | Keystone Play | Flame Artist |
Kyu Ri Kim | Keystone Play | Post Producer |
Soo Jeong Park | Vision Holdings | Colorist |
Da Young Ji | Vision Holdings | Post Producer |
Garam Yu | Keats | Sound Designer |
Sua Han | Keats | Sound Studio Producer |
Terry Noh | Mint C&M | Vietnam event director |
Taehwa Jeon | XOD | Vietnam event director |
Minh Thu Nguyen Ho | Mint C&M | Vietnam event assistant |
Globally, ocean garbage is a serious problem. 88%~95% of the ocean garbage is coming from the 10 rivers of Asia and Africa. The Mekong River is a transboundary river originating from China, passing through Myanmar, Laos, Thailand, and Cambodia and finally through Vietnam to the sea. Vietnam is the last stand of floating garbage from six countries before it goes to sea. However, The Vietnamese dumped garbage into the Mekong River and believed that the river becomes clean soon because it flows fast into the sea. The film is about a special boat struggling to collect floating waste from the Mekong River in Vietnam just before it enters the sea.
The majority of environmental campaigns to protect the planet err on the other side inadvertently pollute the planet. It is a mistake of the organization to carry out clean-up activities in which the ship of the group for the environmental movement runs the fossil fuel, discharges oil residue in the sea, emits carbon into the air, or collects garbage by using disposable products. Howeveer, our key strategy in designing clean-up Mekong campaign and implementing them was to "find the ultimate eco-friendly way." Under this strategy, solar boat does not use just 1 gram of fossil fuel. Instead, only solar energy operates the boat and runs the conveyor belt to collect floating garbage. As a result, it emits nothing harm to the earth.
We visited the Mekong River several times to carry out on-site surveys and the campaign, and we could often see people throwing garbage that they had collected from floating houses and ships into the river. And it was also a common scene to bathe, wash the laundry and catch fish in such a polluted river. Also We talked to various people in the area about the garbage problem, with a large number of local residents thinking nothing of dumping garbage into the Mekong River. The reason was that, to surprise, the river was believed to be clean soon because the garbage dumped in the Mekong River flows into the sea.