NUMBERS

TitleNUMBERS
BrandTHE WOMEN'S FOUNDATION
Product / ServicePSA
CategoryA10. Not-for-profit / Charity / Government
EntrantWUNDERMAN THOMPSON Hong Kong, HONG KONG SAR
Idea Creation WUNDERMAN THOMPSON Hong Kong, HONG KONG SAR

Credits

Name Company Position
simon welsh Wunderman Thompson ECD
Carlos Camacho Wunderman Thompson ECD
Kiefer McKenzie Wunderman Thompson ACD
san ngan Wunderman Thompson AD
Jam Wu Wunderman Thompson CD
Anthony Leung Wunderman Thompson Producer
Pocky Chau Wunderman Thompson Producer
Chee Suphatanasilpa Wunderman Thompson Art Director
Andy Wong Wunderman Thompson ACD

Write a short summary of what happens in the film

The film follows the story of a typical girl in Hong Kong who is sexually assaulted. Using numbers as a storytelling mechanic, the film leads to a helpline that women can call to report sexual violence.

Cultural/Context information for the jury

The Women’s Foundation wanted to create a campaign that would raise awareness of sexual violence in Hong Kong and give women the help and support they need. They wanted a way to highlight the statistic that 1 in 7 women will experience sexual violence, and to create a film that shows that there are real women behind these numbers.

Links

Website URL