Title | NUMBERS |
Brand | THE WOMEN'S FOUNDATION |
Product / Service | PSA |
Category | A10. Not-for-profit / Charity / Government |
Entrant | WUNDERMAN THOMPSON Hong Kong, HONG KONG SAR |
Idea Creation | WUNDERMAN THOMPSON Hong Kong, HONG KONG SAR |
Name | Company | Position |
---|---|---|
simon welsh | Wunderman Thompson | ECD |
Carlos Camacho | Wunderman Thompson | ECD |
Kiefer McKenzie | Wunderman Thompson | ACD |
san ngan | Wunderman Thompson | AD |
Jam Wu | Wunderman Thompson | CD |
Anthony Leung | Wunderman Thompson | Producer |
Pocky Chau | Wunderman Thompson | Producer |
Chee Suphatanasilpa | Wunderman Thompson | Art Director |
Andy Wong | Wunderman Thompson | ACD |
The film follows the story of a typical girl in Hong Kong who is sexually assaulted. Using numbers as a storytelling mechanic, the film leads to a helpline that women can call to report sexual violence.
The Women’s Foundation wanted to create a campaign that would raise awareness of sexual violence in Hong Kong and give women the help and support they need. They wanted a way to highlight the statistic that 1 in 7 women will experience sexual violence, and to create a film that shows that there are real women behind these numbers.