| Title | MIDSUMMER DAMNIT! 30SEC |
| Brand | SOFTBANK CORP. |
| Product / Service | SOFTBANK CORP. |
| Category | B09. Consumer Services / Business to Business |
| Entrant | GEEK PICTURES Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | DRILL Tokyo, JAPAN |
| Idea Creation 3 | POLARNO Tokyo, JAPAN |
| Production | GEEK PICTURES Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshimitsu Sawamoto | DENTSU INC. | Creative Director/Planner/Copywriter |
| Ryu Tamogami | Drill Inc. | Planner/Copywriter |
| Genki Akiyama | DENTSU INC. | Planner/Copywriter |
| Kentaro Sagara | POLARNO | Art Director |
| Yu Takiguchi | DENTSU INC. | Producer |
| Naohiro Tanimura | GEEK PICTURES INC. | Producer |
| Yuki Taniguchi | GEEK PICTURES INC. | Production Manager |
| Kazuaki Seki | KOE | Director |
| Yoshinobu Yoshida | GLASSLOFT | Cinematographer |
| Hitoshi Otake | Freelance | Gaffer |
| Naoki Soma | ATAKKANTE | Production Design |
| Masanori Matsumoto | Freelance | Offline Editor |
| Haru Murata | Freelance | Online Editor |
| Daisuke Kawamura | digital egg inc. | Mix |
| Katsuya Yamada | AIIN CO.,LTD. | Music Producer/Music Director |
At a summer festival, a guy looks at messages he sent his girlfriend. As he awaits her, he grows irritated she hasn’t read the messages. To cheer up, he plays a video she posted on her social media, but it won’t play due to speed restrictions, causing further irritation. Then he notices a beautiful woman wearing a yukata in the distance. He smiles wide and waves at her, and the girl smiles likewise. They run through the crowded festival stalls with their arms stretched out toward each other, finally about to hug. Fireworks light up the night sky, and as they’re about to embrace, it’s like speed restrictions set in, and all motion stops. Through scenes like this, we show how data speed restrictions cause frustration, and make an appeal for the “Ultra Giga Monster Plus” plan, which allows for unlimited use of eligible video services and SNS.