OF THE LAND. FOR THE LAND.

TitleOF THE LAND. FOR THE LAND.
BrandDEFENCE FORCE RECRUITING
Product / ServiceTHE AUSTRALIAN DEFENCE FORCE
CategoryB10. Not-for-profit / Charity / Government
EntrantHOST/HAVAS Sydney, AUSTRALIA
Idea Creation HOST SYDNEY, AUSTRALIA
Production HOST/HAVAS Sydney, AUSTRALIA
Production 2 SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Jon Austin Host/Havas Sydney Executive Creative Director
Seamus Higgins Host/Havas Sydney Executive Creative Director
Ant Melder Host/Havas Sydney Executive Creative Director
Josie Burns Host/Havas Sydney Creative Director
Matt Ennis Host/Havas Sydney Creative Director
Phil Johnston Host/Havas Planner
Monique Pardavi Host/Havas Sydney Producer
Amelia Bryant Host/Havas Account Manager
Alex Ball Host/Havas Account Director
Justin Westlake Host/Havas Account Executive
Tony Prescott Tee Pot Films Director
Beau Simmons Host/Havas Editor

Write a short summary of what happens in the film

Of The Land, For The Land tells the story of NORFORCE; a unit within the Australian Army, who covers the largest land mass of any military unit in the world; 1.8 million square kilometres. They conduct covert surveillance to prevent illegal fishing, drug trafficking and native animal smuggling. The majority of the unit consists of Indigenous personnel. They have unique skills and abilities that allow them to excel in their roles, such as living off the land, knowing local customs and languages of the areas they patrol and an innate ability to detect incredibly subtle details in the natural environment than others wouldn’t notice. The soldiers describe how their roles in the army reflects their ‘warrior spirit’; an inherited responsibility to protect the land, just as their ancestors have done for 80,000 years.

Cultural/Context information for the jury

Indigenous Australians have had a close connection to the land for tens of thousands of years. Their relationship to the land is ingrained in their culture and the responsibility of protecting it is passed down from generation to generation.

Links

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