CRICKET BALL

TitleCRICKET BALL
BrandRECKITT BENCKISER
Product / ServicePINE O CLEEN
CategoryA02. Other FMCG
EntrantHOST/HAVAS Sydney, AUSTRALIA
Idea Creation HOST/HAVAS Sydney, AUSTRALIA
Production RABBIT Sydney, AUSTRALIA
Production 2 ALT.VFX Sydney, AUSTRALIA
Additional Company ARC EDIT Sydney, AUSTRALIA
Additional Company 2 SONG ZU Sydney, AUSTRALIA
Additional Company 3 PETA EINBERG CASTING Sydney, AUSTRALIA

Credits

Name Company Position
Naren Sanghrajka Host/Havas Sydney Managing Partner
Jon Austin Host/Havas Sydney Executive Creative Director
Josie Burns Host/Havas Sydney Creative Director
Fernanda Gil-Pier Host/Havas Sydney Art Director
Joe Ranallo Host/Havas Sydney Copywriter
Alistair Ferrier Host/Havas Sydney Production Director
Will Moore Host/Havas Sydney Senior Strategist
Adam Blaynee Host/Havas Sydney Account Director
Robert Barker Host/Havas Sydney Account Manager
Craig Rasmus Rabbit Content Director
Rita Gagliardi Rabbit Content Producer
Lucas Baynes ARC Edit Editor

Write a short summary of what happens in the film

You don’t know where that’s been is a phrase parents use to get their kids to stop touching random objects. That’s because there’s something more revolting about the unknown. Strangers’ germs seem worse than our own. So we didn’t just tell the story of how Pine O Cleen could handle the same old category conventions like a dirty rag on a counter or the dog tracking mud through the kitchen. We created a brand platform which focused on all those seemingly innocuous objects that make their way into your home. You don’t know where they’ve been, but imagine if you did. We brought to life disgusting backstories around ‘innocent’ items, like this story of a cricket ball that got a little too much attention before finding its way onto your counter. But with Pine O Cleen’s 10x germ-killing power, it doesn’t matter where that’s been.