Title | MORE THAN LIKES |
Brand | SOFTBANK CORP. |
Product / Service | Y!MOBILE |
Category | B09. Consumer Services / Business to Business |
Entrant | HAKUHODO KETTLE INC Tokyo, JAPAN |
Idea Creation | HAKUHODO KETTLE INC Tokyo, JAPAN |
Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO KETTLE INC Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Production 2 | BABEL LABEL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shota Hatanaka | Hakuhodo Kettle Inc. | Creative Director |
Katsuya Aonuma | Hakuhodo Inc. | Planner |
Kentaro Muraishi | Freelance | Planner |
Shinya Ota | Hakuhodo Kettle Inc. | Planner |
Yuichiro Oku | Hakuhodo Product’s Inc. | Planner |
Takashi Marukawa | HAKUHODO Kettle Inc. | Planner |
Taisei Fujimoto | HAKUHODO Inc. | Art Director |
Mana Hisamatsu | AOI Pro. | Producer |
Hisato Yamada | BABEL LABEL | Producer |
Takahide Suzuki | AOI Pro. | Producer |
Hiroto Hashimoto | AOI Inc. | Producer |
Erika Yoshida | Queen-B | Filmwriter |
Michihito Fujii | BABEL LABEL | Director |
Kento Yamaguchi | BABEL LABEL | Director |
Gen Osaka | Freelance | Director |
Minami Tamaki | BABEL LABEL | Production Manager |
Shun Ohori | BABEL LABEL | Production Manager |
Hitomi Maki | BABEL LABEL | Production Manager |
Kosuke Utatani | BABEL LABEL | Production Manager |
Chiang Yuhsuan | BABEL LABEL | Production Manager |
Hiroaki Maji | AOI Pro. | Production Manager |
Yuki Takura | AOI Pro. | Production Manager |
Rika Arima | AOI Pro. | Production Manager |
Gen Osaka | Freelance | Assistant Director |
Wataru Kubo | Freelance | Assistant Director |
Yudai Yamaguchi | BABEL LABEL | Assistant Director |
Masami Ishitsuka | Koike Management Office | Cinematographer |
Kiyoshi Takahashi | Freelance | Cinematographer |
Ryohei Abe | Freelance | Lighting |
Tatsuhiro Okamoto | Freelance | Mixer |
Shinya Endo | BLAUGULANA | Production Designer |
Yukino Komatsu | Freelance | Stylist |
Ayaka Nakashima | Freelance | HairMake |
Yusuke Tsutsumi | Freelance | Music |
Tatsuma Furukawa | Freelance | Editor |
Shintaro Seki | BABEL LABEL | CG |
Ayana Kaju | BABEL LABEL | CG |
Asuka Hamaguchi | BABEL LABEL | CG |
Junji Yoshikata | Freelance | Mixer |
Masaki Imanishi | OMNIBUS JAPAN INC. | Colorst |
Toshie Tabata | Dragonfly Entertainment INC. | Casting |
Yoko Yamashita | Freelance | Casting |
Hikaru Takahashi | Oscar Promotion Co.ltd. | Cast |
Shoma Kai | AMUSE INC. | Cast |
Hayashin Hayashin | BANDAGE | Cast |
Yumi Shida | Tambourine Artists | Cast |
SaiberMan SaiberMan | BANDAGE | Cast |
Reika Ozeki | BANDAGE | Cast |
Riko Riko | N.D.Promotion | Cast |
Satsuki Nakayama | Ten Carat Co.,Ltd | Cast |
Neo Neo | VAZ inc. | Cast |
Fumihiro Katayama | Fumihito Katamura Photograph Office | Photographer |
Yuji Hatakeyama | Hakuhodo Product’s Inc. | Retoucher |
Masahiro Kawamoto | AOI Pro. | SNS Photographer |
Junichi Higashiyama | Freelance | SNS Photographer |
Hiroyuki Kurosaki | DG MARKETING DESIGN, Inc. | Web Producer |
Koji Kodama | DG MARKETING DESIGN, Inc. | Web Dirctor |
Yuka Murase | DG MARKETING DESIGN, Inc. | Web Designer |
Marina Kitamura | Bucket Inc. | SNS Operation |
Kaho Tsuchida | Bucket Inc. | SNS Operation |
Hiroaki Sakai | TOW CO.,LTD | Event Producer |
Takuma Takeo | TOW CO.,LTD | Event Assistant Director |
Kohei Suetani | Scre Co., Ltd. | PR Producer |
Tomohiro Okada | HAKUHODO Inc. | Account Manager |
Yuya Tojo | HAKUHODO Inc. | Account Manager |
Junya Oguchi | HAKUHODO Inc. | Account Executive |
Ikuko Oshima | HAKUHODO Inc. | Account Executive |
Shogo Watanabe | HAKUHODO Inc. | Account Executive |
Kenta Koide | HAKUHODO Inc. | Account Executive |
Tatsuya Seki | HAKUHODO Inc. | Account Executive |
“More Than Likes” A science fiction film in which a schoolgirl was addicted to social media winds up in “the same classroom in another world”, where one’s popularity on social media determines their hierarchy in class. In this classroom, the students’ hierarchy is set based on the number of followers on their social media accounts. For example, the nerd of the class is now the popular guy, and the queen bee is now the bullied girl. In a world where only popularity on social media defines the “value” of people, our protagonist begins to realize the true values of people that cannot simply be measured by the number of likes and followers.
In rankings for popular careers in Japan, influencers like YouTubers and Instagrammers are ranked in the top 3, showing how famous people on social media are beginning to gain social status. The youth today are occupied to increase the number of likes and followers on their social media accounts. As a result, every 1 in 7 people are said to be diagnosed as “social media addiction”. In addition, over 80% of the Japanese population own a smartphone today, and with the ever increasing number of users, it is causing changes in the values of the Japanese youth.