MORE THAN LIKES

TitleMORE THAN LIKES
BrandSOFTBANK CORP.
Product / ServiceY!MOBILE
CategoryB09. Consumer Services / Business to Business
EntrantHAKUHODO KETTLE INC Tokyo, JAPAN
Idea Creation HAKUHODO KETTLE INC Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO KETTLE INC Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN
Production 2 BABEL LABEL Tokyo, JAPAN

Credits

Name Company Position
Shota Hatanaka Hakuhodo Kettle Inc. Creative Director
Katsuya Aonuma Hakuhodo Inc. Planner
Kentaro Muraishi Freelance Planner
Shinya Ota Hakuhodo Kettle Inc. Planner
Yuichiro Oku Hakuhodo Product’s Inc. Planner
Takashi Marukawa HAKUHODO Kettle Inc. Planner
Taisei Fujimoto HAKUHODO Inc. Art Director
Mana Hisamatsu AOI Pro. Producer
Hisato Yamada BABEL LABEL Producer
Takahide Suzuki AOI Pro. Producer
Hiroto Hashimoto AOI Inc. Producer
Erika Yoshida Queen-B Filmwriter
Michihito Fujii BABEL LABEL Director
Kento Yamaguchi BABEL LABEL Director
Gen Osaka Freelance Director
Minami Tamaki BABEL LABEL Production Manager
Shun Ohori BABEL LABEL Production Manager
Hitomi Maki BABEL LABEL Production Manager
Kosuke Utatani BABEL LABEL Production Manager
Chiang Yuhsuan BABEL LABEL Production Manager
Hiroaki Maji AOI Pro. Production Manager
Yuki Takura AOI Pro. Production Manager
Rika Arima AOI Pro. Production Manager
Gen Osaka Freelance Assistant Director
Wataru Kubo Freelance Assistant Director
Yudai Yamaguchi BABEL LABEL Assistant Director
Masami Ishitsuka Koike Management Office Cinematographer
Kiyoshi Takahashi Freelance Cinematographer
Ryohei Abe Freelance Lighting
Tatsuhiro Okamoto Freelance Mixer
Shinya Endo BLAUGULANA Production Designer
Yukino Komatsu Freelance Stylist
Ayaka Nakashima Freelance HairMake
Yusuke Tsutsumi Freelance Music
Tatsuma Furukawa Freelance Editor
Shintaro Seki BABEL LABEL CG
Ayana Kaju BABEL LABEL CG
Asuka Hamaguchi BABEL LABEL CG
Junji Yoshikata Freelance Mixer
Masaki Imanishi OMNIBUS JAPAN INC. Colorst
Toshie Tabata Dragonfly Entertainment INC. Casting
Yoko Yamashita Freelance Casting
Hikaru Takahashi Oscar Promotion Co.ltd. Cast
Shoma Kai AMUSE INC. Cast
Hayashin Hayashin BANDAGE Cast
Yumi Shida Tambourine Artists Cast
SaiberMan SaiberMan BANDAGE Cast
Reika Ozeki BANDAGE Cast
Riko Riko N.D.Promotion Cast
Satsuki Nakayama Ten Carat Co.,Ltd Cast
Neo Neo VAZ inc. Cast
Fumihiro Katayama Fumihito Katamura Photograph Office Photographer
Yuji Hatakeyama Hakuhodo Product’s Inc. Retoucher
Masahiro Kawamoto AOI Pro. SNS Photographer
Junichi Higashiyama Freelance SNS Photographer
Hiroyuki Kurosaki DG MARKETING DESIGN, Inc. Web Producer
Koji Kodama DG MARKETING DESIGN, Inc. Web Dirctor
Yuka Murase DG MARKETING DESIGN, Inc. Web Designer
Marina Kitamura Bucket Inc. SNS Operation
Kaho Tsuchida Bucket Inc. SNS Operation
Hiroaki Sakai TOW CO.,LTD Event Producer
Takuma Takeo TOW CO.,LTD Event Assistant Director
Kohei Suetani Scre Co., Ltd. PR Producer
Tomohiro Okada HAKUHODO Inc. Account Manager
Yuya Tojo HAKUHODO Inc. Account Manager
Junya Oguchi HAKUHODO Inc. Account Executive
Ikuko Oshima HAKUHODO Inc. Account Executive
Shogo Watanabe HAKUHODO Inc. Account Executive
Kenta Koide HAKUHODO Inc. Account Executive
Tatsuya Seki HAKUHODO Inc. Account Executive

Write a short summary of what happens in the film

“More Than Likes” A science fiction film in which a schoolgirl was addicted to social media winds up in “the same classroom in another world”, where one’s popularity on social media determines their hierarchy in class. In this classroom, the students’ hierarchy is set based on the number of followers on their social media accounts. For example, the nerd of the class is now the popular guy, and the queen bee is now the bullied girl. In a world where only popularity on social media defines the “value” of people, our protagonist begins to realize the true values of people that cannot simply be measured by the number of likes and followers.

Cultural/Context information for the jury

In rankings for popular careers in Japan, influencers like YouTubers and Instagrammers are ranked in the top 3, showing how famous people on social media are beginning to gain social status. The youth today are occupied to increase the number of likes and followers on their social media accounts. As a result, every 1 in 7 people are said to be diagnosed as “social media addiction”. In addition, over 80% of the Japanese population own a smartphone today, and with the ever increasing number of users, it is causing changes in the values of the Japanese youth.

Links

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