Title | I AM HUSSEIN. |
Brand | GOODMAN SERVICE |
Product / Service | RECRUITMENT SERVISE |
Category | E01. Local Brand |
Entrant | GOODMAN SERVICE Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Idea Creation 2 | MINARET Tokyo, JAPAN |
Idea Creation 3 | CHERRY Tokyo, JAPAN |
PR | AUR Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenji Tamagawa | ADK Marketing Solutions Inc. | Creative Director |
Fusanari Masuda | Cherry | Art Director |
Shotaro Nieda | Cherry | PR Manager |
Yuki Masuda | Minaret | Chief Marketing Officer |
Kazuo Iwao | Minaret | Web Director |
Tsugihisa Tanaka | Voyager | Film Director |
Masahiro Shouda | WHITNEY | Cinematographer |
Yuji Ozawa | Geek Pictures | Producer |
Hidenori Jinzai | Geek Pictures | Producer |
Tomohisa Imagawa | Geek Pictures | Production Manager |
Imamura Noritaka | freelance | Editor |
Kobayashi Yugo | Digital Garden | Editor |
Kinya Yokoyama | Digital Garden | Sound Engineer |
Katsuya Yamada | Aiin | Sound Studio |
Toyohisa Nakano | Shigotoya | Sound Effect |
Ryo Hirayama | ADK Marketing Solutions Inc. | Account Director |
Shota Shindo | ADK Marketing Solutions | Account Executive |
Marina Sato | ADK Marketing Solutions Inc. | Account Executive |
Keiichi Fujisawa | ADK Marketing Solutions Inc. | Creative Producer |
Ryo Sakai | ADK Marketing Solutions Inc. | Media Manager |
Takeshi Nishio | ADK Singapore Pte. Ltd. | Account Manager |
Shantanu Dasgupta | ADK Singapore Pte. Ltd. | Strategic Planner |
Satoshi Furusawa | AUR, Inc. | PR Director |
Miyabi Ishida | AUR,Inc. | PR Co-ordinator |
This campaign is based on people’s unintended prejudice from the name “Hussein.” The intention of the film is to have viewers discover that they had prejudice towards names and nationalities unintentionally. Mr. Hussein was looking for a job in Japan from Iraq. At the time, it was very difficult to find a Japanese job from Iraq due to disputes in the country. There were times when the name Hussein was judged in Iraq and Japan.He mentioned that he even felt that “My life isn’t easy because of my name and nationality.”It was painful that he had to feel that way towards his precious family name. Names are not labels. Good man Service will keep supporting foreigners who are having a hard timing finding a job.The film ends with this message.
In Japan, people are very ignorant about foreign workers being treated unfairly. Even though Japan is the fourth largest country of immigrants with 1.46 million foreign workers as of October 2018, the Japanese government made a contradictory statement that there are no immigrants in Japan. In order to create an opportunity to learn and discuss about foreign workers that are discriminated in terms of wages and treatment, we have created a case movie “Discrimination of Foreign Workers by Name”.
Based on the Worker Dispatch Business (General 13-302871), Goodman Service developed a job information site called “NipponsJob.com”. It handles many job information including housing for foreigners who are seeking permanent employment in Japan. Also, it provides comprehensive support including obtainment of visas and job interview guidance. Goodman Service is making various efforts to enrich people’s lives through career regardless of one’s nationality or gender.