Write a short summary of what happens in the film

Meet Grant is a satirical short film parodying the case study of former Cannes Grand Prix winner Meet Graham (Transport Accident Commission). Whereas that video highlights the physicality of a human designed to survive a car crash, Meet Grant humorously highlights the physicality of a human designed to survive a career in advertising. The video begins by highlighting the inherent dangers of working in advertising - stress, depression, alcoholism, etc - before introducing us to Grant. We then show the comical features of Grant in the exact style of Meet Graham, before revealing that the case study is actually an invitation for the MADC Creative Showcase, an award show celebrating original work. The takeout: you can’t beat the original.

Cultural/Context information for the jury

The MADC is Australia's oldest advertising club. They have a long history of award shows but have not held on for several years. In recent years the local advertising has held up Meet Graham as one of the best and most awarded campaigns to come out of Melbourne.