CROUCHING TIGER HIDDEN DRAGON

TitleCROUCHING TIGER HIDDEN DRAGON
BrandHUAWEI
Product / ServiceHUAWEI P30
CategoryA04. Consumer Durables
EntrantHAVAS SHANGHAI, CHINA
Idea Creation HAVAS SHANGHAI, CHINA
Production SMOOTH PRODUCTION Shanghai, CHINA

Credits

Name Company Position
Ben Sun Erhei Havas Shanghai Chief Creative Officer China / General Manager Shanghai
Shangyong Yang Havas Shanghai Executive Creative Director
Siwei Xu Havas Shanghai Associate Creative Director
Dejun Luo Havas Shanghai Creative Group Head
Han Xu Havas Shanghai Creative Group Head
Vicky Dai Havas Shanghai Copywriter
John Chang Havas Beijing Account Director
Sophie Guo Havas Beijing Account Director
Fiona Wang Havas Beijing Account Director
Ken Peng Smooth Production Executive Producer
TT He Smooth Production Executive Producer
Mulder Shen Smooth Production Director

Write a short summary of what happens in the film

The Super Camera System with an Amazing Night Mode, an Ultra-Wide-Angle Lens and a Super Telephoto lens is the unique selling points of HUAWEI P30, HUAWEI’s new product. There is no doubt that you will miss numerous fascinating moments without these camera functions, as missing climax of a movie. Therefore, we created a series of the Unseen Film to make consumers feel more empathy on the camera functions of HUAWEI P30. We had chosen three most iconic films which were Game of Death, Tomb Raider, and Crouching Tiger & Hidden Dragon. We merged the product features into the original storylines to reveal some frustrating scenarios, which can make consumers be aware of how much they need these remarkable camera functions from HUAWEI P30.