| Title | STILL MY LITTLE GIRL |
| Brand | MCDONALD'S / PROSPECT HOSPITALITY DEVELOPMENTAL LICENSEE OF MCDONALD'S |
| Product / Service | MCDONALD'S |
| Category | B06. Retail |
| Entrant | LEO BURNETT TAIWAN Taipei, TAIPEI |
| Idea Creation | LEO BURNETT TAIWAN Taipei, TAIPEI |
| Production | MILK N HONEY FILMS Taipei, TAIPEI |
| Production 2 | MIND BIZ MULTIMEDIA TECHNOLOGY Taipei, TAIPEI |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Jin Yang | Leo Burnett Taiwan | Creative Partner |
| Murphy Chou | Leo Burnett Taiwan | Copywriter |
| Jin Yang | Leo Burnett Taiwan | Copywriter |
| Chiahan Chen | Leo Burnett Taiwan | Copywriter |
| Nana Tsai | Leo Burnett Taiwan | Art Director |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Evans Kao | Leo Burnett Taiwan | Agency Producer |
| Meredith Yuan | Leo Burnett Taiwan | Account Director |
| Lynn Yang | Leo Burnett Taiwan | Account Director |
| Mika Chang | Leo Burnett Taiwan | Account Manager |
| Claire Tsai | Leo Burnett Taiwan | Account Executive |
| Brenda Kou | Prospect Hospitality Developmental Licensee of McDonald's | Vice President, Marketing |
| Maisy Choi | Milk n Honey Films | Director |
| Ellie Chen | Milk n Honey Films | Executive Producer |
| Jing-Pin Yu | Milk n Honey Films | Director Of Photography |
| Miller Kuo | Milk n Honey Films | Producer |
| Pai Mei Chang Chien | Mind Biz Post Production | Editor |
| Allen Shih | Mind Biz Post Production | Sound Design Arrangement |
A single-parent father discovered a red spot on his daughters skirt when doing laundry, thinking she might have her first period. He is asking his friends for advice, not knowing how to deal with the issue. He bought some sanitary products for her and is trying to talk about it when they have a dinner together at McDonald's. He then realized that the stain was just ketchup and not her first period. He is relieved and happy that she is still his little girl.