| Title | SPOT ON QUESTION |
| Brand | MCDONALD'S / PROSPECT HOSPITALITY CO., LTD. |
| Product / Service | MCMUFFIN |
| Category | A06. Retail |
| Entrant | LEO BURNETT TAIWAN Taipei, TAIPEI |
| Idea Creation | LEO BURNETT TAIWAN Taipei, TAIPEI |
| Production | YUAN YUAN PRODUCTION Taipei, TAIPEI |
| Production 2 | MIND BIZ MULTIMEDIA TECHNOLOGY Taipei, TAIPEI |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Jin Yang | Leo Burnett Taiwan | Creative Partner |
| Murphy Chou | Leo Burnett Taiwan | Copywriter |
| Jin Yang | Leo Burnett Taiwan | Copywriter |
| Chiahan Chen | Leo Burnett Taiwan | Copywriter |
| Kenji Ho | Leo Burnett Taiwan | Art Director |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Penny Shih | Leo Burnett Taiwan | Account Director |
| Tiffany Yi | Leo Burnett Taiwan | Account Executive |
| Brenda Kou | Prospect Hospitality Developmental Licensee of McDonald's | Vice President, Marketing |
| Ging-Zim Lo | Yuan Yuan Production | Director |
| Sharon Kuo | Yuan Yuan Production | Executive Producer |
| John Lin | Yuan Yuan Production | Director Of Photography |
| Terri Chen | Yuan Yuan Production | Producer |
| Evans Kao | Leo Burnett Taiwan | Agency Producer |
| Pai Mei Chang Chien | Mind Biz Post Production | Editor |
| Allen Shih | Mind Biz Post Production | Sound Design Arrangement |
AN EXAMINEE HAD BEEN BUMPED WHEN ENTERING THE ROOM, HER BOOK AND COFFEE WERE SPILLED ON THE GROUND, HOWEVER, THE PAGE SHOWED ON THE BOOK WAS A QUESTION IN THE TEST.
The Chinese name for McMuffin means good luck.